GREENVILLE, S.C. –

Manheim Darlington and Manheim Atlanta recently partnered with BMW Group Financial Services to host a “monster” of a mobile sale in Greenville, S.C.

But it wasn’t BMW’s 94 percent conversion rate that made the sale unique — it was the venue: Fluor Field.

Home to Red Sox affiliate the Greenville Drive, Fluor Field features a replica of the famed Green Monster from Boston’s Fenway Park.

With that in the background, several of BMW’s largest dealers had the opportunity to view and bid on top-quality inventory via a closed Simulcast sale conducted on the stadium’s giant video scoreboard.

Dealers were treated to stadium fare and had the option of participating in batting practice on the field before the sale.

With more than 45 sales across 20 states (including two in Canada), Manheim’s mobile auctions offer dealers options for extending their market reach in unique venues with all of the traditional services offered by physical auction locations.