Lance Vickery, whose long automotive career includes more than 20 years in leadership roles with CARFAX, has joined Montway Auto Transport as chief revenue officer for strategic growth.

The third-party logistics brokerage said Vickery will be responsible for driving revenue growth and fostering long-term partnerships across the automotive sector by leading enterprise-level revenue strategies and spearheading strategic initiatives aimed at building and expanding relationships with the nation’s most prominent dealers.

Montway said he will introduce Montway’s full suite of automotive logistics services, including the Montway Automation Portal and LoadMate Pro’s multi-vendor platform, developed in collaboration with technology partner Ship.Cars, designed to help dealer groups manage transportation operations, reduce costs and centralize data from multiple rooftops into one integrated platform.

“Montway is redefining what logistics can look like for modern dealerships,” Vickery said. “From cutting-edge platforms to a customer-first culture, the company is built to help dealer groups scale faster and operate smarter. I’m excited to help deepen our partnerships and bring even more value to our clients.”

Vickery’s tenure with CARFAX included multiple senior leadership roles in the Dealer Business Unit, directing revenue strategies, market growth and operational projects that significantly increased client engagement and retention, Montway said.

He established and led CARFAX’s Strategic Client Services team and played a key role in developing the CARFAX Advantage Program, used by thousands of dealerships nationwide.

“Lance understands what our biggest dealer partners need to succeed and how to deliver value at scale,” Montway chairman and CEO Tom Gartland said. “His ability to turn complex challenges into practical, high-impact solutions will be vital as we continue to expand our presence in the business-to-business market.”