Cox Automotive’s latest personnel move is being tasked with no less than leading the “reimagination” of auto auctions.

Alan Lang has been promoted to senior vice president of physical services and auctions for Cox’s inventory solutions group, responsible for guiding auction operations, processes and vehicle services as part of the company’s mission to “play a larger role in the buying, selling and servicing of vehicles by diversifying client offerings,” Cox Automotive said in a news release.

Lang replaces Patrick Brennan, who moved to Cox Automotive’s mobility solutions group last year.

“Alan brings nearly two decades of experience to this position with deep knowledge in operations, finance, relationship building and creating high-performance teams,” president of inventory solutions Grace Huang said. “Alan’s ability to deliver on company and client goals will position Cox Automotive, inventory solutions and Manheim to continue leading our industry.”

Alan Lang

Lang has served as Manheim divisional vice president since joining Cox Automotive in 2016, leading the development and execution of strategies to increase market share, revenue and client satisfaction for Manheim’s physical and digital marketplaces.

He previously was senior vice president of operations and business development for Cox’s NextGear Capital, overseeing the daily operations of a $1.9 billion portfolio.

The company said Lang will lead Manheim employees and leaders with a focus on “making the digital buying experience as good as seeing it in person, providing real-time actionable data to help clients make more informed buying and selling decisions, and maintaining core services while preparing for electric vehicle growth,” as well as delivering high-quality vehicle services, operational excellence and greater efficiencies that benefit clients.