PODCAST: Digital imaging crucial to auto auction business
Black Widow's expo booth at Used Car Week, including its spider-like imaging platform. VP and co-founder Tom Freiert joins the AR Podcast, which can be found below. Photo by Jonathan Fredin.
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CARY, N.C. –
Tom Freiert, vice president and co-founder of automated imaging company Black Widow, joins the Auto Remarketing Podcast and explains how the company’s “drive-through” vehicle imaging services are much like an augmented car wash and how the pandemic has driven demand for such services in the auto-auction business.
“This digital revolution has been kind of knocking at the door for quite some time … the virus and everything going on, it kicked the door down,” Freiert said. “And a lot of people weren’t necessarily prepared for it. There was a lot of stuff being tested out there, but it really accelerated the need for this.
“These progressive auctions are looking for ways to be able to maximize on the digital space, to be able to create those digital sales.”
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