Repairify has hired former OPENLANE executives Srisu Subrahmanyam and Keith Crerar as the company’s new CEO and chief transformation officer, respectively.

Subrahmanyam, the new Repairify CEO, was most recently executive vice president of operations at OPENLANE, where he also was president of services and international markets.

“As a longtime customer of asTech and BlueDriver, I’ve experienced the real-world value Repairify brings through its advanced diagnostics and calibration solutions,” Subrahmanyam said in a news release.

“I’m excited to lead this next chapter — through product innovation, operational excellence, and a renewed focus on solving our customers’ problems — to drive growth and deliver even greater value.”

During his time with the company, Subrahmanyam also led OPENLANE’s digital transformation after the sale of its U.S. ADESA auction business to Carvana.

Crerar, the new Repairify CTO, was most recently global senior vice presdent and head of service operations at OPENLANE.

“Srisu and Keith both have notable track records growing companies in the automotive industry,” Repairify executive chairman John Lindle said in a news release. “Their experience in digital transformation and ability to increase market penetration while maintaining focus on operational excellence will make them key contributors to the future success of Repairify.”

Crerar added: “Repairify sits at the intersection of technology, innovation, and service — three areas I’m deeply passionate about. Stepping into this role, my focus is on driving transformation that enhances the customer journey, accelerates digital adoption, and scales operational performance across our global footprint.”

Keith Crerar, chief transformation officer of Repairify