Subaru Announces Auction of Year

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CHERRY HILL, N.J. –
Subaru of America recently announced its 2013 Auction of the Year — an award based on sales effectiveness and service quality — and taking this year’s honors is Manheim New Jersey.
Subaru determines the winning auction by tracking and measuring three key components: total sale percentage, retention to goal price and number of unique buyers.
“A numerical score is calculated at the conclusion of every sale at every location on a monthly basis, and the auctions are ranked monthly based on the final score,” said John Manchin, national fleet remarketing manager at Subaru.
Manheim New Jersey is among several facilities hosting combined Subaru factory sales, featuring company, promotional and program vehicles; and Subaru Motors Finance sales, featuring consumer off-lease vehicles.