Subaru names Calif. Manheim location Auction of Year
Manheim Southern California receives a plaque of recognition as Subaru of America's 2016 Auction of the Year. Photo courtesy of Manheim Southern California.
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FONTANA, Calif. –
Subaru of America recently announced the winner of its 2016 Auction of the Year award, which honors auctions for sales effectiveness and service quality.
This year’s title went to Manheim Southern California.
“A numerical score is calculated at the conclusion of every sale at every location on a monthly basis and the auctions are ranked monthly based on the final score,” Subaru nationalf fleet remarketing manager John Manchin said in a news release.
Subaru said it evaluates auctions by tracking and measuring three key components which include: total sale percentage, retention to goal price and the number of unique buyers.
Manheim Southern California is among several auctions that host combined Subaru factory sales, which features company promotional and program vehicles.
