TradeRev expands to UK
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CARMEL, Ind. –
TradeRev has crossed the pond.
The company announced a new pilot program in the United Kingdom with the Arval UK division of Arval Group.
The latter is an international specialist in full-service auto leasing.
“Arval is a widely recognized and respected global brand based in Europe, and our partnership with their UK team presents a tremendous growth opportunity for TradeRev,” TradeRev chief executive officer Mark Endras said in a news release. “Through the partnership with TradeRev, Arval will now list selected vehicles upstream on TradeRev’s app.”
Arval supply chain director Joel Lund said: “Leveraging an innovative and fresh mobile technology like TradeRev will help generate greater efficiencies and introduce new possibilities for our customers throughout the UK.
“We are always looking to explore new channels to provide diversity in the distribution of our vehicles to the used vehicle market, and TradeRev, with its proven track record of success in North America, is the perfect fit for this need,” Lund added.
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TradeRev, of which ADESA has a 50-percent stake, was launched in Canada before making its way to the U.S. in September.
It has since ramped up activities in the U.S., and will now be moving into its first market outside of North America.
