OAKBROOK TERRACE, Ill. -

Boosting credibility to smooth the move from online shoppers to offline buyers is the goal of the Kelley Blue Book Price Advisor Report, a new tool meant to help dealers bring third-party credibility to their used-vehicle pricing, promotion and sales processes.

vAuto Genius Labs announced the upcoming release of the Kelley Blue Book Price Advisor Report on Thursday.

“Today’s used-vehicle buyers go to great lengths online to validate vehicles, prices and the decision to purchase from a particular dealer,” said Todd Kinzle, co-founder of vAuto Genius Labs.

“The Kelley Blue Book Price Advisor Report helps dealers instantly provide validation from the industry’s most-trusted pricing resource for every used vehicle in their inventories with its industry leading range-based approach to pricing visualization,” Kinzle said.

The Kelley Blue Book Price Advisor Report offers dealers a branded icon for use on their used-vehicle listings; a customer click creates an on-demand report that answers three critical questions for shoppers:

  1. Is this the right car? The reports highlight vehicle photos, equipment options and vehicle condition, along with reliability, safety and performance specifications and available warranties.
  1. Is this the right deal? The reports show market-relevant pricing data to highlight why a dealer’s asking price represents a good deal.
  1. Is this the right dealer? Dealers can include customer reviews and testimonials from DealerRater and other sources in the reports to convey their “why buy with us?” value proposition.

 “Our partnership with vAuto Genius Labs on the Kelley Blue Book Price Advisor Report extends our efforts to remove the friction between consumers and dealers as they move from online to offline with their vehicle purchase,” said Jared Rowe, president of Kelley Blue Book.

“Now when KBB.com visitors determine a used vehicle’s value, they will see the same valuation data as they research and view vehicles on a dealer’s website or AutoTrader.com,” Rowe said, “in addition to vehicle reviews.”

“The Kelley Blue Book Price Advisor Report also helps dealers handle e-mail, phone and walk-in inquiries from customers in a consistent and credible manner,” added Kinzle. ”In short, this tool brings clarity and confidence for dealers and consumers on every used vehicle, every time.”