CARY, N.C. -

Auto Remarketing is recognizing the 2021 Women in Remarketing honorees in the March issue of the magazine, and will be posting Q&As with each of these outstanding leaders on the website.

Next up is Liza Nuernberg, who is director of business development-Midwest at United Road.

Auto Remarketing: What do you enjoy most about working in the remarketing industry? But, also, what aspect(s) of the business would you change — and how?

Liza Nuernberg: I have enjoyed every minute of the 18 years I have spent working in the remarketing industry. I have been privileged to cultivate relationships and friendships with people representing all segments of remarketing. I am truly inspired by the passion remarketing teams bring to their companies which makes work feel like fun.

The remarketing industry has faced tremendous challenges over the last 15 years and through determination and grit teams of dedicated remarketers have re-defined operations in order to best service their clientele. Moving forward in an ever-changing world I believe it is important that we continue to focus on our customers and continue to develop systems that make their experience as seamless as possible.

AR: What are some improvements that need to be made in the industry from a diversity and inclusion perspective? What are some examples you’ve seen of D&I programs that have worked?

LN: Embracing diversity and promoting inclusion is an essential core value that should be a guiding principle for the remarketing industry across all sectors. It is essential that companies create an inclusive, varied workplace that is welcoming to people of all backgrounds. 

I am familiar with a company that has implemented a performance incentive for their vendors to utilize minority-owned businesses This has created a greater awareness within the company and their vendors to strive for diversity and inclusivity.

AR: Describe a time in your career where you were challenged and how you overcame that challenge.

LN: Early in my career, I had a coworker pull me aside and very gently tell me that he felt I was not letting him speak, that I was over-talking him, which meant that I was not listening to what he had to say.

That was a very impactful thing to hear and learn about myself.  Since then, I am very careful lo actively listen to people when in a conversation and allow them to finish talking completely before speaking.

AR: What is the top trend/storyline in the remarketing industry that you’re watching this year?

LN: Capacity issues/constraints with regard to logistics. Growth in digital remarketing trends. Shortage of remarketed vehicles. 

AR: What is something you would tell your younger self if you could go back to when you started your career in remarketing?

LN: I would tell my younger self to always know your worth and be kinder and more patient with yourself and not to be afraid to take more risks.