Auto Remarketing is recognizing the 2023 Women in Remarketing honorees in the April edition of the magazine and will be posting Q&As with each of these outstanding leaders on the website.

Next up is Antonette Desiervo, marketing coordinator at UVeye.

What is the top trend you’re watching in remarketing/wholesale automotive this year?

In my career, I watched the entire industry evolve to a more digital platform, creating a demand for technology-driven solutions that drive an educated decision when purchasing a vehicle. With the industry changing rapidly, I saw the need for a more transparent experience when wholesaling and retailing a vehicle.

It is what drove me to where I am today, transitioning to a role at UVeye, where we have set out to take part in changing the standard of vehicle inspection utilizing AI technology. It has been an exciting and fulfilling career change as we embark on something that is truly revolutionizing how both retailers and wholesalers bring a more transparent experience to their customer base.

What do you enjoy the most about the remarketing business, and what would you change?

I enjoy the many aspects of the remarketing industry, but I could not possibly pick one. There are so many areas for growth in order to be competitive and successful in this fi eld, from sales to service and everything in between; the opportunities are endless. Change is a hard one, but when it becomes the reason we can build a strong trusting relationship with our partners while helping hundreds of customers, it is more than work; it’s a passion. So, I wouldn’t personally change anything, but I will always remain open-minded to continue to embrace changes as they come.

What piece of career advice would you have for someone new to the industry?

Find a company that aligns with your beliefs and goals. In my case, I took all the knowledge from my past and transitioned to work for a company that I felt was the industry’s future. Be open minded, this industry is ever evolving, and in order to grow, you must run alongside the constant changes.

Describe a time you were either a mentor or a mentee and the value you found in the experience.

Being a young minority woman in the automotive industry is a challenge on its own, but instead I used it as an advantage to learn and grow continually. I am constantly a mentee. Fourteen-plus years in the industry has allowed me to meet many different people who have helped me grow, expand, and build upon my knowledge in automotive and how I can best make an impact. My career has always been a path of continuous growth, thanks to those who took the time to guide me in the right direction. I still learn new things on a daily basis.

In return, I am always looking for the opportunity to shine my light on others, hoping my story will inspire every young woman out there wanting to give up. We rise and do better when we stick together. Trust the path and enjoy the journey