Friday is the most popular day for buyers to visit a dealership, while 59 percent of car buyers spend time doing online research.
And six out of 10 shoppers are undecided on a specific vehicle when they enter a dealership.
If dealers want statistics like those on understanding their market and their core target audience, they can get a good amount of it from a new study from global data company, Freckle IoT.
The company released a new quarterly “footfall” report titled, “Freckle IoT Path to Purchase: U.S. Automotive Footfall Report,” which covers the fourth quarter of 2018 for the United States.
The company also released a report covering the Canadian market.
“Targeting the correct core audience has never been more important as market pressures weigh heavier on automotive dealers nationwide,” the report said. “Technology and specific shopping behaviors seem to be interjecting themselves more predominately than ever, making consumer data vital for success.”
The report delivers that data with several pages of stats showing tidbits such as:
—The average consumer is visiting more than five dealerships before buying.
—Consumers will spend an average of six months researching a vehicle they will potentially buy.
—Buyers like to stay close to home.
Seventy-one percent will travel less than 20 miles from their home when visiting a dealership, according to Freckle IoT, which stated that it specializes in determining the effectiveness of a brand’s media spend in driving a consumer to a desired location, known as “offline attribution.”
The study noted that some methods of media spend are not that effective. Only 18 percent of shoppers say promos drive them into a dealership.
But in measuring which advertising is most influential to car buyers, online ranks as the most persuasive method of influencing buyers. Thirty-eight percent said online advertising was most influential in their purchase, 15 percent said television, 4 percent said newspaper and 2 percent said radio.
Freckle IoT released the report in partnership with Killi, which is a consumer application available on iOS and Android that lets potential buyers control their identity and engage directly with companies that require data to operate their businesses. In conducting its survey over 30 days, Freckle IoT surveyed more than 8,000 of its customers using the Killi app to determine specific automotive shopping habits.
Some of the more obvious results of the report include the statement that price and reliability are the top priorities for car buyers. Another result that might not be surprising: Technology is extremely important in the buying process for millennials. Ninety-two percent of that group owns smartphones. But although those results might be obvious, they are still important.
“This is incredibly important to note because it modifies how, where, and why your marketing spends matter,” the report said.
For decades, Japanese-brand automakers have made investments in the U.S. economy and U.S. workforce. That commitment has paid off for U.S. workers.
According to an employment study that Rutgers University economics professor Thomas Prusa prepared for the Japan Automobile Manufacturers Association’s U.S. office, those Japanese automakers generate 1.52 million jobs throughout the United States.
The study, titled, “The Contribution of the Japanese-Brand Automakers to the United States Economy,” shows continued nationwide growth in direct, dealer network, intermediate and spin-off employment.
As of late 2017, according to the report, Japanese-brand automakers directly employed more than 92,000 workers. Also, their dealer network employed more than 355,000 workers.
“In addition to their direct and dealer employment, these companies support approximately 250,000 jobs in the U.S. automotive supplier network, actively strengthening the American manufacturing base,” Prusa said in a news release.
Other notable numbers from the report:
— More than 781,000 U.S. jobs are generated by the Japanese-brand automobile companies’ U.S. production facilities, R&D centers and headquarters.
— More than 738,000 U.S. jobs are generated by the Japanese-brand automobile companies’ dealer network.
— The contribution of 1.52 million private sector U.S. jobs makes Japanese-brand automobile companies among the largest job creators in the United States.
— Total annual compensation from the jobs that Japanese-brand automobile companies create in the United States is more than $109 billion.
— Personal income taxes from these jobs are almost nearly $16 billion, the study estimates.
Manny Manriquez, general director of the Japan Automobile Manufacturers Association’s U.S. office, noted in a news release that Japanese-brand automakers' cumulative direct U.S. employment has risen by almost 28 percent since 2011. That is much higher than the 6-percent growth rate in overall U.S. manufacturing employment over the same time period, Manriquez noted.
Manriquez urged leaders in Washington, D.C. to keep those numbers in mind as they consider trade policies affecting the American auto industry.
Speaking of which, several dealer organizations have voiced on similar trade matters. More on that here.
As part of Auto Remarketing’s annual issue honoring The Best CPO Dealers in the USA, we reached out to automakers across the board to gather their respective top 10 lists of dealerships with the most certified pre-owned vehicle sales.
Those brand-by-brand sales rankings, based on full-year 2018 sales, can be found below.
Listings include dealer name, city/state (where provided) and 2018 CPO sales.
Acura
Paragon Acura (Woodside, N.Y.) 831
Vandergriff Acura (Arlington, Texas) 576
Hendrick Acura (Charlotte, N.C.) 544
Muller's Woodfield Acura (Hoffman Estates, Ill.) 513
Jay Wolfe Acura (Kansas City, Mo.) 500
Acura of Fremont (Fremont, Calif.) 498
Acura Turnersville (Turnersville, N.J.) 496
Niello Acura (Roseville, Calif.) 494
McGrath Acura of Westmont (Westmont, Ill.) 482
Acura Carland (Duluth, Ga.) 451
BMW
Stevens Creek BMW 2,274
BMW of Gwinnett Place 2,052
United BMW 1,817
Chapman BMW 1,659
Crevier BMW/MINI 1,603
Hendrick BMW/MINI 1,510
BMW/MINI of Monrovia 1,354
BMW/MINI of San Antonio 1,350
BMW of Fort Lauderdale/Lauderdale MINI 1,252
Vista BMW/Vista MINI 1,238
Fiat Chrysler
Bill Luke Chrysler Jeep & Dodge (Phoenix) 2,421
Stew Hansen Dodge City Jeep (Des Moines, Iowa) 1,451
Westbury Jeep Chrysler Dodge (Jericho, N.Y.) 1,240
Yark Chrysler Jeep Dodge (Toledo, Ohio) 1,224
Security Dodge Chrysler Jeep Ram (Amityville, N.Y.) 1,187
Performance Chrysler Jeep Dodge (Columbus, Ohio) 1,145
Ed Voyles Chrysler Jeep Dodge (Marietta, Ga.) 1,099
Luther Brookdale Chrysler Jeep (Brooklyn Park, Minn.) 1,090
Firkins Chrysler Jeep Dodge Ram (Bradenton, Fla.) 1,083
Lindsay Chrysler Dodge Jeep Ram (Manassas, Va.) 1,016
Honda
Paragon Honda (Woodside, N.Y.) 2,653
Norm Reeves Honda Superstore (Cerritos, Calif.) 1,825
Lindsay Honda (Columbus, Ohio) 1,549
Planet Honda (Union, N.J.) 1,475
David McDavid Honda of Frisco (Frisco, Texas) 1,402
DCH Paramus Honda (Paramus, N.J.) 1,382
Galpin Honda (Mission Hills, Calif.) 1,313
Rice Case Honda (Davie, Fla.) 1,312
Honda of New Rochelle (New Rochelle, N.Y.) 1,231
Hamilton Honda (Hamilton, N.J.) 1,222
Hyundai
Hyundai of New Port Richey 1,129
Jim Ellis Hyundai 953
Rick Case Hyundai 820
Luther Bloomington Hyundai 687
Suntrup Hyundai 632
Napleton's Hyundai 610
First Hyundai 609
Stew Hansen Hyundai 589
Danbury Hyundai 579
Crestmont Hyundai 558
Infiniti
Sewell Infiniti (Dallas) 928
Sewell Infiniti of North Houston (Houston) 897
Infiniti Gwinnett (Duluth, Ga.) 836
Roswell Infiniti (Roswell, Ga.) 776
Crest Infiniti (Frisco, Texas) 753
Southwest Infiniti (Houston) 678
Grubbs Infiniti (Grapevine, Texas) 618
Austin Infiniti (Austin, Texas) 589
West Houston Infiniti (Houston) 502
Infiniti of Nashua (Nashua, N.H.) 450
Jaguar
Jaguar DFW 254
Hennessy Jaguar 212
Jaguar Fort Lauderdale 165
Jaguar Palm Beach 160
Jaguar Paramus 156
Jaguar Sarasota 155
Imperial Motors Jaguar of Lake Bluff 137
Rusnak / Pasadena 136
Warren Henry Jaguar 135
THE COLLECTION 132
Kia
Kia of Carson 1,019
Kia of Downtown 952
Kia of Irvine 846
Luther Kia of Bloomington 680
Garden Grove Kia 608
Jim Shorkey Kia 592
Suntrup Kia 569
Orlando Kia East 559
Orlando Kia West 546
Kia of Des Moines 545
Land Rover
Land Rover Parsippany 397
Land Rover Buckhead 393
Land Rover North Dade 391
Land Rover Glen Cove 364
Land Rover Paramus 346
Land Rover Encino 335
Land Rover San Antonio 297
Land Rover North Atlanta 289
Land Rover San Diego 282
Land Rover South Dade 277
Mazda
Wayne Mazda (Wayne, N.J.) 662
John Hine Mazda (San Diego) 605
Mazda South (Austin, Texas) 580
Morries Minnetonka Mazda (Minnetonka, Minn.) 519
Roger Beasley Mazda Central (Austin, Texas) 480
Piazza Mazda of West Chester (West Chester, Pa.) 460
North Park Mazda (San Antonio) 458
Brown's Chantilly Mazda (Chantilly, Va.) 442
Brown's Fairfax Mazda (Fairfax, Va.) 438
Tustin Mazda (Tustin, Calif.) 423
Nissan
Trophy Nissan 2,031
Peoria Nissan 1,540
Sutherlin Nissan 1,149
Nissan of McKinney 1,134
Courtesy Nissan of Tampa 1,094
Sterlin McCall Nissan 1,028
Round Rock Nissan 959
Universal City Nissan 937
Al Piemonte Nissan Inc. 916
Eden Prairie Nissan 903
Volkswagen
Luther West Side Volkswagen 1,129
Volkswagen Kearny Mesa 792
Alexandria Volkswagen 775
Burnsville Volkswagen, Inc. 766
Lindsay Volkswagen of Dulles 647
Hall Volkswagen 629
Vorderman Volkswagen 539
David Maus Volkswagen 502
Gunther Volkswagen of Coconut Creek 497
Campbell Volkswagen of Edmonds 493
Volvo
Autobahn Motorcars 423
Prestige Volvo 392
Volvo Cars Mall of Georgia 377
Crest Volvo Cars 358
Borton Volvo Cars 324
Hendrick Volvo Cars of Charleston 305
Smythe Volvo Cars 302
Niello Volvo Cars Sacramento 273
Stillman Volvo Cars 268
Park Place Volvo 253
Dealer organizations are becoming even more roiled over what’s unfolding in Washington, D.C., regarding whether imported autos and auto parts represent a national security threat.
Even after taking into account the mitigating effects of the new United States Mexico Canada Agreement (USMCA), the National Automobile Dealers Association said tariffs on autos and auto parts under Section 232 of the Trade Expansion Act of 1962 would still be extremely detrimental to consumers and the U.S. economy and cause significant vehicle-price increases and job losses, according to research by the Center for Automotive Research (CAR).
American International Automobile Dealers Association president and chief executive officer Cody Lusk then issued a strong statement on Tuesday in response to the Department of Commerce’s investigation into the matter.
“Late last night, after nine months of waiting, the Department of Commerce finally submitted to the White House its findings on whether imported autos and auto parts constitute a national security threat to the United States,” Lusk said. “Unfortunately, the report has not been made public, highlighting, once again, the bogus nature of this investigation into America’s 9,600 international nameplate dealership franchises, their 578,000 American employees and millions of customers.
“Now, dealerships must continue to operate under a cloud of uncertainty, not knowing if at any moment their products will be slapped with 25 percent tariffs, raising vehicle and repair costs by thousands of dollars and slashing sales,” Lusk continued. “Dealers, their employees and the communities they serve are being treated like pawns by their government. AIADA urges both President Trump and the Department of Commerce to come forward and unequivocally confirm what we already know: imported autos and auto parts are not a national security threat.”
In July, Lusk testified in support of the international auto retail industry during the U.S. Commerce Department’s 232 National Security Investigation Hearing. His comments focused on the 578,000 jobs provided by America’s 9,600 international nameplate auto dealers in their communities, the vehicles they sell to consumers, the billions in state and local taxes they generate, and how they and their customers would be negatively impacted by new vehicle tariffs.
NADA also was involved in that July proceeding, and late last week that organization reiterated what it presented to policymakers along with new information.
NADA pointed out that CAR found that across-the-board tariffs on autos and auto parts would lead to substantial increases in the price of all new vehicles sold in the U.S. — along with significant decreases in both annual new-car sales and auto industry jobs. CAR’s latest analysis provideed 10 scenarios based on different combinations of U.S. trade policies and deals including:
— Section 232 autos and auto parts tariffs
— The USMCA as of Jan. 21
— Section 301 tariffs on Chinese imports
— Current Section 232 steel and aluminum tariffs
If the USMCA is implemented in its current form, other tariffs continue unmodified, and the Section 232 auto and auto parts tariffs are imposed — even with exemptions for Canada, Mexico and South Korea — CAR estimated that:
— As many as 366,900 U.S. jobs will be lost, including as many as 77,000 franchised dealership jobs.
— U.S. light-duty vehicle prices will increase by $2,750 on average.
— U.S. new light-duty vehicle sales will drop by up to 1.3 million units per year.
— Many consumers will be forced into the used-vehicle market.
— The cost of maintaining and repairing vehicles will go up.
In fact, NADA emphasized that CAR found that broad-based Section 232 autos and auto parts tariffs would still be responsible for more than 90 percent of the total economic harm caused by implementation of the collective trade policies currently being pursued.
“This analysis confirms that broad Section 232 tariffs on autos and auto parts still present the biggest trade-policy threat to consumers and the U.S. economy,” NADA president and CEO Peter Welch said. “NADA understands and appreciates the administration’s attempts to level the trade playing field and eliminate unfair trade practices, but expansive Section 232 auto tariffs are the wrong tool for the job, because they will lead to dramatic price increases, depressed vehicle sales and job losses.”
Welch, who testified on the topic last July before the Department of Commerce, again encouraged the administration to avoid imposing broad-based tariffs on autos and auto parts.
“We should continue to work together to address genuine trade concerns, but without hurting American consumers and small businesses in the process,” Welch added.
Beyond the dealer organizations, the developments are frustrating the Association of Global Automakers, a trade association based in Washington, D.C., that represents the U.S. operations of international automakers, original equipment suppliers and other automotive-related companies and trade associations.
“If it is going to be the policy of the U.S. government that the price of autos and auto parts should increase by as much as 25 percent because of new tariffs, the American public deserves to know that as soon as possible. Full and rapid disclosure will allow American consumers, auto industry stakeholders and Congress to debate the merits of the policy and take actions as needed,” said John Bozzella, president and CEO of Global Automakers.
“On the other hand, if the persistent reports that the Commerce Department’s investigation into auto trade will recommend tariffs of 25 percent are in fact wrong, then the American public should also know that as soon as possible,” Bozzella continued.
“The prolonged uncertainty about these tariffs freezes investment decisions, makes planning for the U.S.-Mexico-Canada Agreement next to impossible and does incalculable damage to the U.S. auto industry,” he went on to say.
“Automotive trade does not imperil national security. It strengthens our competitiveness and benefits consumers. There is no compelling need to hide the recommendations made to the president, or to restrict trade in a sector that supports the jobs of 10 million Americans,” Bozzella concluded.
Walser Automotive Group said it has hired Brad Schafer as vice president of fixed operations. Schafer will focus on all areas of service, business development center service, reconditioning, and parts.
The automation, innovation, and streamlining of new technologies will be major areas of focus for Schafer.
Schafer brings 25 years of experience, the last 12 with JM Lexus in the Fort Lauderdale, Fla., area, serving most recently as director of fixed operations and facilities.
He will work closely with Walser’s management team to continue training, development, and mentorship of the fixed operations function.
During his time at JM Lexus, Schafer led all aspects of daily operations, sales, technology solutions, strategic planning, and financial management at what Walser says is the world’s highest-volume Lexus dealership. Prior to JM Lexus, he was director of fixed operations for Courtesy Toyota/Asbury Automotive in Tampa, Fla., and spent time with AutoNation, as well.
Schafer is also the co-creator of the propriety cloud-based automotive reconditioning software, ReconTRAC and KleanTRAC. The software is used to improve the reconditioning detailing process for dealerships, according to Walser, which operates 25 dealerships and affiliated businesses featuring major and luxury brands throughout Minnesota and Kansas.
“[Schafer’s] forward-thinking mindset in the fixed operations realm is a tremendous asset to this side of our business,” Andrew Walser, Walser chief executive officer, said in a news release.
Through the end of February, Audi is offering buyers all of its certified pre-owned models from 2013 to 2017 at 1.99-percent interest for up to 24 months.
That is one of what Autotrader describes as the best CPO deals to help shoppers find and purchase a pre-owned vehicle this month.
Autotrader notes that car buyers at this time of year can find a good deal on a vehicle. Dealerships should have a strong selection in February on certified pre-owned vehicles because of year-end trade-ins and vehicles coming off-lease.
“Certified pre-owned vehicles should be high on every shopper’s list, since they come backed with warranties and still have years of useful life left, offering a like-new vehicle at a lower price,” Brian Moody, executive editor for Autotrader, said in a news release.
Following are some of the best CPO deals in February, according to Autotrader editors:
BMW’s certified pre-owned program: The automaker’s certified pre-owned warranty is more appealing than usual because of an incentive from BMW, according to Autotrader. Through the end of February, qualified shoppers can get 1.99-percent interest for up to 24 months on a certified, pre-owned 2015 or 2016 model. That is a good deal for a used car, even if the term is shorter than usual, Autotrader said.
The program covers vehicles for one year with no mileage limit beyond the original factory warranty, and drivers who want to add additional coverage can do so for an extra fee, according to Autotrader.
Buick’s certified pre-owned program: The program offers six years or 100,000 miles of powertrain coverage, along with an additional year of bumper-to-bumper coverage from the expiration of the original warranty, according to Autotrader. Buick is currently offering 1.9 percent interest for up to 36 months to qualified shoppers for a certified pre-owned Encore or Enclave luxury crossover.
Autotrader scores Cadillac’s certified pre-owned program as having some of the best coverage in the luxury car space, with six years or 100,000 miles of comprehensive coverage from the original sale date. The compact ATS, the Escalade SUV and the SRX crossover are available with 2.9-percent interest for up to 36 months to qualified buyers. That is a good rate and a desirable term length, especially taking Cadillac’s available warranty into account, Autotrader said.
For Chevrolet’s pre-owned program, see Buick. Like its fellow General Motors brand, Chevrolet offers the same six years or 100,000 miles of powertrain coverage from the original sale date, along with an extra year of bumper-to-bumper coverage. Chevrolet is also offering 1.9 percent interest for up to 36 months to qualified shoppers on its Bolt electric hatchback, the Cruze compact, the Equinox and Traverse crossovers, the Malibu midsize sedan and the Volt plug-in hybrid.
Autotrader describes Land Rover’s certified pre-owned program as offering “excellent” coverage, with seven years or 100,000 miles of comprehensive warranty coverage from the original sale date. Autotrader says that is one of the longest terms in the industry. Land Rover is also offering various interest rate incentives, including 0.9 percent interest for up to 24 months for all models. Depending on the Land Rover model and model year, qualified shoppers can also get 1.9 percent, 2.9 percent or 2.9 percent for up to 36 months.
Nissan’s CPO program regrettably doesn’t offer any additional comprehensive coverage beyond powertrain coverage for up to 6 years or 100,000 miles, according to Autotrader. However, some incentives on the Altima sedan and Rogue crossover make the program especially strong in February, Autotrader said. Qualified shoppers choosing certified pre-owned versions of either models can get 3.9 percent interest for up to 60 months through the end of the month, which Autotrader describes as a good rate over such a long term for a used vehicle.
Toyota is offering powertrain coverage for up to six years or 100,000 miles as part of its certified pre-owned program, plus up to a year of comprehensive coverage. In February, a special interest rate is available to qualified buyers who decide on a CPO Camry or Camry Hybrid, with Toyota offering 3.9-percent interest for up to 36 months.
And now, back to Audi: In addition to the special incentive discussed earlier, Audi’s certified pre-owned program offers one year of additional comprehensive warranty coverage beyond the original factory warranty and if they wish, drivers can pay more to add extra coverage.
Haig Partners acted as the conduit for a pair of Texas Toyota stores to change ownership.
The firm represented Jerry Durant on the sale of Durant Toyota of Weatherford, Texas, and Jerry Durant Toyota of Granbury, Texas to the Shottenkirk Automotive Group.
Founded in 1964, Shottenkirk Auto Group has grown to 15 dealerships in five states.
“Our team is thrilled to join the dealer community in Texas, and we thank Jerry Durant for giving us the opportunity to buy his two Toyota stores,” Shottenkirk Auto Group chief executive officer Greg Shottenkirk said.
“Jerry has set a high bar for delivering excellent customer service and we look forward to building on that legacy,” Shottenkirk continued.
Haig mentioned that this transaction was the firm’s third closing so far in this year, while noting that Durant will not be selling any other dealerships.
Jerry Durant said, “I will miss working with the talented staff at Durant Toyota and Jerry Durant Toyota, but I am looking forward to a little less stress and a little more time at the beach.
“Greg Shottenkirk and his team turned out to be the perfect buyer for me, showing integrity and professionalism every step of the way,” Durant continued. “I welcome them to the Weatherford and Granbury communities.
“I also want to thank Alan Haig at Haig Partners. He heard what I wanted and his experience in buy-sells helped make sure the process turned out just the way I hoped,” Durant went on to say.
Haig of Haig Partners was the financial adviser to Durant. John Shackelford at Shackelford, Bowen, McKinley & Norton served as legal counsel to Durant. George Taylor III of Burr & Forman provided legal advice to Shottenkirk.
“We were honored to be able to help Jerry achieve his goals,” Haig said. “Buyers continue to be extremely interested in dealerships in the great state of Texas, and Toyota remains one of the most desirable franchises.
“The market for higher value dealerships continues to be highly active and 2019 is shaping up to be another big year for dealership sales,” Haig went on to say.
Paragon Automotive, with its Paragon Honda/Acura dealership in New York, has worked to keep up with the latest technology. The business boasts that its Paragon Direct app helps customers purchase and service their vehicles from their mobile devices.
Efforts like that helped the company achieve what it says was a record-breaking 2018, and Honda has awarded Paragon with its 2018 President's Award Elite. Paragon said in a news release that the award is only given to 10 dealers nationally out of more than 1,100 dealers. Paragon also received the Acura Precision Team Award.
Paragon said in a news release that both honors are the highest awarded by American Honda Motor Co. The company said the awards recognize dealerships that “achieve excellence throughout their sales and service operations while maintaining strong and thriving relationships with their clients.” The company says Paragon Acura and Paragon Honda are the top-selling Certified Pre-Owned dealers in the United States.
Technology has helped in those efforts. Paragon says it became the first dealer to build an app for the Google Assistant. With the Paragon Direct app, drivers use just their voices to schedule service such as routine maintenance, oil changes, and tire rotations. With the app, customers can request to have their vehicle picked up, serviced, and returned to their home within 24 hours, without visiting the dealership.
The company says customers who use the Paragon Direct app make twice as many repair orders compared to customers who don’t use the app.
Paragon customers want to live their lives, and they don’t have time to drop their car off at the dealership and wait for it to be serviced, Anthony Petito, Paragon’s service director, said in a news release. “Technology has changed their expectations, and we knew we needed to change our approach to service and marketing in order to meet those.”
When customers Don and Janine Edwards purchased a 2019 Honda Pilot from Larry H. Miller Dealerships’ Murray, Utah location on Jan. 28, they might not have known they were at the center of a company milestone.
The Pilot was the 2 millionth vehicle sold for Larry H. Miller Dealerships.
The company has come a long way since 1979, when Larry H. Miller began his career with a single automotive dealership in Murray. Since then, the company has grown to 63 dealership locations in seven Western states, selling 20 different automotive brands, with more than 5,000 employees.
The company sold its 1 millionth car in 2007. After purchasing the 2 millionth vehicle, Don and Janine Edwards received a $5,000 Visa gift card. Larry H. Miller Group of Companies owner and chairperson Gail Miller, Miller family members, and company management presented the award to the Edwards couple.
“In 1979, when we bought our first dealership, Larry and I could not have imagined selling 2 million cars, but today we are celebrating that milestone,” Gail Miller said in a news release. “We are grateful for the growth and success of our company and recognize the hard work and dedication of our employees and the continued support from our customers and the communities where we do business.”
David Adcock has joined dealership warranty, certification and maintenance program company Binary Automotive Solutions as executive vice president. In other personnel news, document management products company DealerDOCX appointed Bill Reidy as executive vice president.
Adcock brings more than 20 years of industry experience to his new position at Binary Automotive Solutions. He has worked with automotive dealerships as well as manufacturers, and he was previously a national sales trainer for Pat Ryan and Associates and Resource Automotive Group. He later served as regional development manager for AutoNation Texas and more recently was founder and president of dealer services agency Adcock Dealership Solutions outside of Dallas.
Adcock said in a news release that Binary Automotive Solutions had some “exciting client announcements and programs coming out in 2019.”
James E. Binkley, founder and CEO of Binary Automotive Solutions, said in a news release: “David has a proven track record as a dealer trainer and understands what it takes to help a dealership increase CSI and grow its profit.”
In another news release announcing the DealerDOCX’s appointment of Reidy, the company noted his more than 25 years of experience leading and developing automotive services industry teams and stated that Reidy’s role will be key in further strengthening DealerDOCX’s offerings.
Reidy has designed and implemented sales and account management processes for automobile dealer groups and automotive software providers. He led the national sales team as director of sales for vAuto and most recently served for four years as vice president of sales for automotive environmental health and safety services company, KPA.
John Smith, chairman and chief executive officer of DealerDOCX, said in a news release that Reidy’s “in-depth knowledge of what automobile dealers need will allow him to demonstrate to them the value of DealerDOCX’s complete end-to-end service.”
