It’s a dream customer for dealers — the one who not only purchases a vehicle from the dealership, but also visits the same dealership repeatedly to have that vehicle serviced, and then eventually sells the vehicle back to that dealer. A new CARFAX program helps dealerships earn more of those loyal customers.
CARFAX for Life rewards those recurring sales and service customers with benefits such as free, unlimited access to their vehicle’s CARFAX Report. In related customer loyalty news, the company announced that thousands of dealer websites powered by AutoRevo, Wayne Reaves and Dealer eProcess have improved their user experience with CARFAX History-Based Value and vehicle history filtering.
The CARFAX for Life program provides service reminders from CARFAX that send customers back to the dealership saved as their “favorite.” The company performed a pilot program with hundreds of dealers nationwide showing that CARFAX for Life raises service revenues by $62 on average per customer annually. The company says timely, accurate service reminders from CARFAX and customers’ favorite dealership make those customers 21 percent more likely to come back for service, and the reminders increase the frequency that they come back for service, as well, according to the company.
One dealer who participated in that pilot program agreed with CARFAX’s claim that its program helps boost customer retention, service revenue and the dealership’s reputation.
“In the 90 days from when we started on the CARFAX for Life program, we went from 80 to almost 2,000 customers who favorited our service department,” Simon Fields, general sales manager at Lexus of Louisville, said in a news release. “It connects us with the customer at times when they’re not even thinking about us. As CARFAX for Life continues to grow, we’re excited to see what will come out of buying and selling cars from our service drive. The transparency of the program takes the guesswork out of all aspects of our used car operations."
Citing research, CARFAX notes that most people trust online reviews as much as a personal recommendation, and CARFAX for Life dealers can use that trust to boost their online reputation. The company invites customers to rate and review their service experience at the dealership after each service visit. Those reviews appear in Google and on the CARFAX Report to help attract new customers.
“Dealers now can leverage our brand even further to generate potentially thousands of dollars in additional revenue and build a legion of loyal customers,” Bill Eager, vice president of CARFAX, said in a news release.
In the online shopping area, Shoppers on websites powered by AutoRevo, Wayne Reaves and Dealer eProcess now see if the vehicles they’re looking at are “Great”or “Good” value when comparing the vehicle-specific price from CARFAX with the seller’s asking price. The company says CARFAX Value badges on the search results give buyers confidence that a vehicle is priced right.
"CARFAX Value badging allows shoppers to buy knowing they are getting a great deal on a great vehicle,” Bill Berry, general manager at AutoRevo, said in a news release.
CARFAX says the AutoRevo, Wayne Reaves and Dealer eProcess dealer websites help shoppers more quickly find the vehicles they want. Vehicle history details such as CARFAX 1-Owner, no reported accidents, service records and more help visitors narrow their search results. That connects potential buyers with the most suitable vehicles for them.
“Wayne Reaves is very excited to offer our mutual CARFAX Advantage customers these unique new capabilities,” said Wayne Reaves president Jason Reaves. “Bringing vehicle history to the forefront of your search creates more transparency and an overall better user experience for shoppers on our sites. In addition to the filters, we are also excited to offer CARFAX Value badges. These VIN-specific value indicators give buyers confidence that they are getting a deal they want."
The free, dealer-provided full CARFAX Report is available for vehicles listed on these enhanced websites.
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Technology company Xtime knows that the automotive industry faces margin compression, tightening competition and softening vehicle sales. Because of that, the company believes dealerships must reinvent the customer’s service department experience to increase customer loyalty and the dealer’s profits.
At the NADA show, Xtime addressed those challenges by introducing new features to Spectrum, its cloud-based service management platform.
Three improved Xtime Spectrum functions — New Consumer Scheduling, Xtime Texting and Engage Tablet Reception — will improve the service management process for consumers and dealers.
The first of those functions, a redesigned New Consumer Scheduling tool, offers what the company says is an improved booking experience for consumers that allows them to use multichannel scheduling across desktop, mobile, telephone or in-person at the dealership to more easily arrange vehicle service appointments anywhere, anytime. Features include a mobile-first design, Google login option, Find Me via phone and email, enhanced navigation and OEM branding.
An Xtime Texting Tool is the second improved function, and it will include Message Center, Xtime Messenger and Arrival Text Notification. It will help dealers receive improved status updates and participate in better customer communication, according to the company.
The new Xtime Messenger mobile phone application helps advisers engage with customers on the go and in real time, and the new Message Center works to store every customer conversation automatically in the Xtime Cloud. The new Arrival Text Notification function helps customers receive a new automated welcome message on check-in, giving consumers the ability to text their dealership at any time during the vehicle service process.
Engage Tablet Reception is the third function, featuring a new service lane check-in and check-out process that gives dealers instant access to service details and vehicle history. It is available on iOS and Android devices and offers search functionality that provides access to what the company says is a cleaner, more accurate and integrated customer-vehicle database, preventing duplicate records. The redesigned Customer Check-In functionality is now a single, clickable page with greater transparency, according to the company, and it is meant to accelerate the vehicle walk-around and inspection process.
“By harnessing the power of Spectrum to manage their fixed operations, dealers can build customer loyalty, increase retention and drive profitability,” Tracy Fred, vice president and general manager for Xtime, said in a news release.
In other Xtime news, Xtime vice president of marketing and managed services, Jim Roche, released his second book, “Fast Break: Creating a Customer-Centric Operating Philosophy for Automotive Service,” and the second phase of the 2018 Service Industry Study, by Xtime’s parent company, Cox Automotive, was also released.
“Fast Break: Creating A Customer-Centric Operating Philosophy for Automotive Service” is follow-up to Xtime’s first book on fixed operations, “Fast Lane: How to Accelerate Service Loyalty and Unlock its Profit-Making Potential,” by Roche.
The book uses more than 35 years of automotive fixed operations high-tech experience and consultation with more than 2,000 dealerships in describing how dealerships can increase their service market share and use a customer-centric philosophy to achieve profitable growth.
The book uses real-life case studies and was written to help dealers implement best practices and use a customer-centered strategy to improve a service department’s profit-making potential. The book notes that dealers must be agile and explore adopting new technology, online scheduling, courtesy mobility features and improved facilities.
“There is a huge gap of unrealized revenue potential in the service department, and dealerships must pivot now to seize that opportunity,” Roche said in a news release.
Cox Automotive’s second phase of its 2018 Service Industry Study gives dealerships insight into consumer preferences and highlights the need for a revitalized service experience.
An estimated 70 percent of consumers who purchased or leased a vehicle from a dealer did not return to them for service in the past year, and that results in an estimated $266 billion in annual lost revenue across all franchise dealers, according to revenue calculations from 2017 NADA Dealer Profile Data and the 2018 Cox Automotive Service Industry Study.
In response to these findings, the company says the research highlights opportunities for dealerships to offer a service experience that is convenient and stress-free, incorporate price transparency and online scheduling, embrace mobility features and provide service valuation analysis, which the company says will help build customer loyalty and differentiate their businesses from third-party service providers.
The complete report of Cox Automotive’s 2018 Service Industry Study Phase 2 is available here.
Two technology companies have entered into a strategic partnership that they say will help OEMs and dealers take advantage of the best current digital products to increase sales and service opportunities.
Autodata Solutions and motormindz announced the news at the NADA convention and said the collaboration will help auto manufacturers increase innovation and flexibility in their certified dealer digital programs.
Supporting several OEM Tier III digital initiatives is a current Autodata project, and the company is partnering with other technology brands to focus on transparent KPIs and measurable ROI. Accessing, assessing and adopting the best of the many new digital products that enter the marketplace each year is a main priority for Autodata, and the company noted in a news release that “this is at the heart of the motormindz business model.”
Autodata and motormindz believe that for OEMs and dealers to survive and succeed in the future, they must adopt technology in areas such as artificial intelligence and digital retailing, and they must use data to connect and personalize the shopping experience.
“Motormindz is singularly focused on seeking out, assessing and enabling the next generation of digital solution providers for the automotive retail channel,” Jeff Van Dongen, chief executive officer at motormindz, said in a news release. “We're excited to partner with Autodata and provide more visibility to technology innovation in the auto retail space.”
Predictive analytics provider automotiveMastermind has appointed Kos Jha as chief technology officer and Daniel (Dan) Malloy to vice president of sales.
Malloy will work to expand Mastermind’s automotive industry presence by adding new brands, dealer groups and individual retail stores to automotiveMastermind’s portfolio mix. He previously served as national sales director for automotiveMastermind, which provides predictive analytics for dealerships and lists its role as helping automotive dealerships and manufacturers find, engage and earn long-lasting customer relationships.
Jha will manage the technology and global engineering teams while aligning with the product organization. He previously worked for S&P Global Market Intelligence.
“We are most committed to being a true partner to our dealers, and that begins from the very start of our relationship,” Marco Schnabl, chief executive officer and co-founder of automotiveMastermind, said in a news release. “Now, more than ever, dealerships need to look at their market holistically to maximize all possible sales opportunities. Dan is committed to help dealers address their challenges and pain-points through partnering with Mastermind.”
Malloy has worked in the retail automotive industry for more than 20 years, previously serving as general manager for Audi of Freehold (New Jersey) and Group 1 Automotive, and he has worked with brands including Honda, Mercedes Benz and Volkswagen. He also provided new-car sales management and marketing initiative implementation in a previous position with DCH Auto Group.
“Mastermind is continuously innovating and pushing the boundaries of predictive solutions, and this year is no exception,” Malloy said in a news release. “There is a lot to get excited about in the upcoming year. I’m passionate about being a strong resource for dealers and am looking forward to showcasing this in my new role.”
Jha has spent more than 25 years in the technology industry. At S&P Global Market Intelligence, he served as chief technology officer for client-facing platforms and analytics products. He oversaw modern cloud-native architectures and big data and analytics technologies to deliver growth and transformation. Prior to that he worked in management consulting to lead IT strategy and implementation at EY, and he also served as a technology manager building software products at Honeywell.
“Kos is an extremely diversified leader who will further help us build a world-class product development team around our strategic product vision,” Johannes Gnauck, chief executive officer and co-founder of automotiveMastermind, said in a news release.
“Mastermind is constantly updating and innovating its technology to best serve dealer partners and their customers,” Jha said in a news release. “My goal is to ensure that the technology is always catering to dealers’ needs and providing the predictive analytics and solutions for each dealer’s market.”
Dealerships with access to the automotiveMastermind (Mastermind) product can now deliver prescreen offers to consumers through a partnership between automotiveMastermind and TransUnion that will help dealers identify highly qualified customers coming to the dealership for service.
The service is possible through serviceMastermind, which informs dealers when qualified customers are in the service drive. Customer data from TransUnion gives dealers insight about those customers, allowing those dealers to perform new sales outreach.
Through TransUnion’s involvement with the product, dealers can pull real-time credit-based information to understand the needs of consumers in the dealership showroom or those patronizing the service department. Through faster assessment of a customer’s creditworthiness, dealers can deliver the right offer, to the right customer, at the right time, according to the company.
“The combined power of our partnership with TransUnion, and IHS Markit data, gives dealers greater visibility on who is servicing at their dealership, including contract, loyalty and garage indicators, allowing them to market to service customers with the right message,” Johannes Gnauck, chief executive officer and co-founder of Mastermind, said in a news release. “We want to provide dealers with the most compelling, market-relevant data possible to strengthen the customer experience and, ultimately, customer relationships.”
Brian Landau, senior vice president and automotive business leader at TransUnion, said in a news release, “Through the partnership, dealers will have the right tools to grow their prescreen functionality and build demand, while equipping their customers with a more seamless car shopping experience.”
All eligible Mastermind dealer partners will be able to use serviceMastermind in the first quarter of 2019. Some Mastermind dealer partners have tested the product, and early tests show 65 to 80 percent of customers were activated into the sales workflow, and 27 to 52 percent of those converted customers purchased a vehicle through that dealer.
After 31 years with Larry H. Miller Group of Companies, including the last four years as chief executive officer, Clark Whitworth is leaving Larry H. Miller Group to serve as a mission president for The Church of Jesus Christ of Latter-day Saints.
Whitworth will stay on as chief executive officer through the transition process as LHM’s board executive committee begins a search for Whitworth’s replacement. The board will consider internal and external candidates.
The company notes that it has experienced “tremendous financial and operational growth” during Whitworth’s time with the company.
“I am very thankful and appreciative of the work Clark has done over the past 31 years, including the last four years as CEO,” Gail Miller, chairman and owner of the Larry H. Miller Group of Companies, said in a news release.
“He has done an exceptional job leading this organization, and his many accomplishments will have a profound and lasting effect,” Miller said. “Our family, board and leadership team are committed to perpetuating the values and preserving the strengths that have been foundational to our success for the last four decades. This includes hiring the most qualified CEO candidate to protect our interests and continue the momentum and growth of the company into the foreseeable future.”
Whitworth and his wife, Jennifer, will oversee the missionary and service work of about 500 full-time individuals in the Villahermosa Mexico Mission. The Whitworths will serve for a three-year period starting July 1.
“My faith has always been a priority for me, so it was natural for Jennifer and me to accept this calling. It has been a privilege to fill the role of CEO and to be a steward of this outstanding organization that Larry and Gail sacrificed so much to build,” Whitworth said in a news release. “The Larry H. Miller Group of Companies is now entering a new phase, and I am confident that we have the right leadership and staff in place to meet its future challenges and embrace new opportunities. I have been fortunate to have worked over the past 31 years with some of the best and brightest people anywhere.”
Services available to AutoNation customers with Automatic include crash alert, roadside assistance and real-time location monitoring and sharing. Now, customers who purchase a pre-owned vehicle from one of five AutoNation USA stores will be able to receive a free automatic plug-in adapter and introductory subscription, AutoNation and SiriusXM company Automatic Labs announced on Wednesday.
Automatic Labs, which describes itself as a company that “brings the power of connectivity to almost any car on the road,” notes that with its app and adapter, most 1996-model-year or later vehicles can become connected, allowing drivers to get access to safety and convenience features from Automatic and service alerts and recall notifications from AutoNation.
AutoNation notes that it is the largest dealer group to begin offering Automatic, a service bundle that its AutoNation USA stores will provide to consumers with their pre-owned vehicle purchases. The five participating AutoNation USA stores are in Houston, Phoenix, Corpus Christi, Texas; Katy, Texas; and Henderson, Nev.
With the Automatic Dealer Program, AutoNation USA stores can offer consenting customers purchasing a pre-owned vehicle a free trial subscription that includes three years of Automatic’s crash alert and connected maintenance services, as well as six free months of premium services, such as roadside assistance.
More detail on services available to AutoNation customers with Automatic:
— Crash Alert: Automatic detects when a serious collision occurs. Responders can then contact the driver, send emergency services, and contact a driver’s emergency contacts.
— Roadside assistance: A driver will receive towing and roadside services when help is needed.
— Real-time vehicle location monitoring and sharing: This feature shows the location of a parked car, and the driver will also be able to be connected with family while out on the road.
— Vehicle health and performance monitoring: The user will gain knowledge on vehicle performance and see the possible issues that are taking place when the check engine light goes on.
— Recall notifications and service reminders: This feature will also allow booking of service appointments with AutoNation with a few simple clicks.
— Integration with smart home devices: The user can perform tasks such as opening a garage door, adjusting a thermostat, and turning on house lights.
"Car buyers are becoming increasingly aware of the convenience and safety features that a connected vehicle offers, and the Automatic adapter allows us to deliver that connectivity to our customers in vehicles on AutoNation USA store lots,” Marc Cannon, executive vice president and chief marketing officer at AutoNation, said in a news release.
For dealers who would like to continually analyze consumer buying patterns and behavior to determine when the consumer is in-market to buy a car or service his or her vehicle, they can now use the services of their intelligence assistant, “Otto.”
Otto is part of Dominion Dealer Solutions’ new MarketActivator technology, which Dominion describes as a “data-mining, marketing machine” that uses data science to drive prime opportunities for sales and service. The company says that results in a more profitable relationship between the dealership and end consumer.
The product is meant to help dealers, who lose 88 percent of customers over four years of ownership, Dominion noted, using data from IBISWorld. Dominion added that most service transactions take place with third-party independents and not the franchised dealer.
“If dealers can be more proactive in determining when customers are ready to transact, we estimate that much of the sales and service business that they are losing will return,” Jill Whitehead, senior vice president of operations for Dominion Dealer Solutions, said in a news release.
“Otto,” the intelligence assistant in MarketActivator, triggers a marketing power sequence for each consumer based on his or her unique profile and shopping behavior. Otto sends personalized sales and service offers across multiple channels — such as Facebook, email, direct mail and outbound call — and those offers direct customers to their personalized URL.
The system sends internal alerts when qualified customers arrive in the service drive. Dominon adds that Otto is always mining for what Dominion calls “lost souls.” The system automatically communicates tailored offers to bring customers into the store.
When a customer posts a negative review or his or her online behavior indicates that he or she is interested in upgrading to a new or used vehicle, Otto ensures that sales and service teams are appropriately alerted.
The reverse inventory sales match feature within MarketActivator identifies a vehicle of interest and directly markets those vehicles to existing and conquest customers.
Dominion reported the case of Brian Singh, general manager of Parkway Family Kia and Mazda, who said his business experienced an increase in sales soon after implementing its processes and more targeted messaging through MarketActivator. He added that the business sold its first car from the service lane within seven days of using the technology.
Whitehead said almost half of the customers in a dealer’s database have moved or no longer own their vehicle. MarketActivator, she added, ensures that every message is targeted and will reach the consumer that owns that vehicle.
“We take the output of each customer’s engagement with the complete customer lifecycle communication and use it in our AI system to better prescribe the next message and channel to the customer,” she said.
The technology has been piloted and installed with multiple early adopters and will officially launch in conjunction with NADA Show 2019 in San Francisco.
Dealers continue to look for more efficient ways to do business, and Manheim at NADA Show 2019 will continue to address that need with the unveiling of a new addition to the Manheim Express app. The app features 360-degree imaging technology—along with moveable images that enable dealers to assess condition and other features—that helps dealers buy and sell vehicles whenever it makes sense for them.
Manheim is calling the new addition an “in-app buyer experience” and says the product will help dealers quickly and confidently purchase fresh, local inventory. The company says the new features improve the process of searching for, saving and buying vehicles. The in-app buyer experience will be available in the Manheim Express app in late January.
The product builds on the Manheim Express mobile app launched last year to improve dealers’ experience in listing and selling inventory. The company says the “experience” appeals to dealers who have demanded more ability to acquire inventory through digital channels. Last year, more than 2 million vehicles were sold through Manheim to digital buyers.
The new in-app buyer experience is specifically designed for dealers focused on purchasing inventory. Dealers can review inspection information and bid on and purchase vehicles right from the app, with vehicle damage and condition issues surfaced at the top of the listing for improved viewing and consideration. Manheim says dealers can also more easily sort and filter search results, as well as tag favorites. Key benefits and features include:
— Access to a selection of local competitively-priced inventory, enabling buyers to purchase vehicles from dealers in their area that they may already know and do business with.
— Vehicle listings that use Manheim Express’ 360-degree imaging and detailed condition information, which the company says gives dealers the tools they need to accurately assess a vehicle’s condition.
— Inventory at all price-ranges and types, which the company says helps buyers to find the right vehicles for their customers.
The buyer experience is part of a more-than-$100 million investment Manheim is making in its digital marketplace through 2019, including tools and integrated services that it says helps dealers reduce waste, turn inventory faster and drive profitability. Digital buyers account for almost half of all vehicles sold through Manheim auctions, and the company says Manheim Express inventory gets more than 139,000 unique buyers every month.
“Our dealer and commercial clients are clearly embracing the digital marketplace to drive new efficiencies in their respective businesses,” Derek Hansen, vice president, Offsite Solutions at Manheim, said in a news release. “Manheim will continue to look for ways to expand and add new digital capabilities to fuel this demand and meet the needs of our clients.”
We are getting closer to becoming a one-price society. Why? Because people want things automated.
Rick Ricart believes that, but the president of Ricart Automotive Group in Columbus, Ohio, also feels that if buyers want automated and fast transactions, then those buyers give up negotiation.
“That’s what the trade-off is,” said Ricart, whose grandfather started the company in 1953.
When they understand how dealers price their vehicles, customers feel comfortable committing, buying and “Docusigning” the initial paperwork, he added. “Then we as a dealer simply call them and congratulate them and ask them if they would rather us bring the vehicle to their home or place of business and deliver it there, or would they like to come to the dealership and celebrate taking delivery. It will be approximately 45 minutes. We get 100-percent response that they would like to come to the dealership, knowing it will only take 45 minutes,” Ricart said.
Program shortens time at dealership
That 45-minute service is part of a new program called Express Checkout, which lets shoppers find the vehicle they want, plan payments, line up financing and buy the vehicle online.
Ricart Automotive served as a pilot business for AutoFi’s Express Checkout program, and Ricart helped further develop the product for AutoFi, which is an online auto financing platform.
Express Checkout is now available for all makes and models, new and used, that Ricart Automotive sells.
The program has shortened the time customers spend in the dealership from an average of three-and-a-half hours to only 45 minutes, and more than 200 customers used the platform from approximately September through November to purchase a vehicle from Ricart.
The 100-percent response from customers saying they would like to come to the dealership dispels what Ricart says is an industry myth that people want their vehicles delivered to them. Customers are actually comfortable going to the brick-and-mortar.
“I think people want to see the dealership that’s going to stand behind the vehicle that they’re buying,” Ricart said. “They want to make sure they’re not just having something delivered that originated from a fake business or someone’s back yard that are claiming they’re a car dealer.”
He heard industry reports throughout his years in business regarding customers’ No. 1 complaint about the process of buying a car: It takes too long. Choosing the vehicle they want and test driving it is time-consuming in itself, but then a bank or lending institution usually gets involved, and the dealer must put together all the necessary paperwork for the customer to review and sign. Implementing all of those steps into an automated format was the next “innovation step,” Ricart said.
He heard about AutoFi and learned that its founders started the company because they were unhappy with their own car buying experience. After meeting AutoFi chief executive and co-founder Kevin Singerman and chief technology officer and co-founder Mandar Gokhale, Ricart agreed to have his business serve as a pilot dealership for the Express Checkout program. “The end result these guys built is a fully automated online transaction tool,” Ricart said.
He explained that for all used vehicles and new Fords on the Ricart Automotive website a button is labeled, “Start Express Checkout.”
When customers click that button, the system prompts them to provide identifying information and see what their actual payment amount would be. The system sends the customer’s credit information to lending institutions. Ricart noted that subprime banks are also joining the program.
“It’s a big benefit for a lot of consumers who maybe have challenged credit and don’t want to waste the time to drive to a showroom and have the embarrassment of being told no,” Ricart said. The customers can sit at home, pick the car they want and see if they qualify for it. If they don’t qualify, a Ricart representative will contact them and let them know what their options are.
“It just saves the consumer a lot of time,” Ricart said. “They can wait until they’re comfortable on their own couch at home, fill out the information, and … do the shopping portion that way. We have a lot of consumers that like to get to see that exact payment, and they won’t commit or start docusigning the paperwork online. They then choose to come to the dealership, and they want to test drive the vehicle or maybe look at something else. They’re perfectly welcome to do that. But the majority of the best responses have been those that go through the entire process, those that understand that the Internet price on a vehicle is truly the selling price today.”
The Wal-Mart model: Multiple options
Ricart remembers the Great Recession of 2008-2009 causing the closure of many automotive dealerships. He believes the industry’s failure to embrace the Internet was a main reason for the problems.
“Those dealers weren’t prepared for change,” he said. “They weren’t prepared for a new way of doing business. We have to be great at our business today, but we have to continue to keep an eye on the future and be willing to adapt quickly and listen to what our consumers are telling us.
“With those thoughts in mind, Express Checkout made the most sense for something that if I was going to commit my time to say, ‘let me make sure this product is what I think is best for our consumers, our dealership, our lenders, our state government, our compliance officer, and it satisfies all those parties and the guest has an incredible experience.’ That’s exactly what we’re looking for.”
He feels dealers should look at the Wal-Mart store chain business model in the move toward innovation. He notes that customers of Wal-Mart stores can conduct business directly at the retail location. They can buy online and pick up merchandise at the retail location, or they can buy online and arrange for the merchandise to be delivered to their home or business.
That concept of multiple options is where the automotive industry is headed, and franchised car dealers should work to stay on the forefront of that trend, Ricart said.
Express Checkout is the “biggest innovation message I feel we’ve had in eight years,” since the company got involved with Motor Trend Certified program in 2010, Ricart said. The Express Checkout message is that you can do as much or as little from home as you want, he noted.
“You don’t have to come in here and go through the whole process of ‘please just tell me my payment.’ You can find out the exact payment, accurate, approved by a bank, to a penny from wherever you are, and a consumer has the option of making the buying decision on their own, without the pressure and persuasion of the sales person, and I think that’s a wonderful tool that many consumers are looking forward to for their next vehicle purchase.”
EDITOR'S NOTE: This is the second in a two-part feature on Rick Ricart and Ricart Automotive Group. Part I can be found here.
The third paragraph of the second section has been updated to reflect that the Express Checkout is now available across all new and used makes and models that Ricart Automotive sells.
