DealerPeople, a free web-based and mobile platform dedicated to providing solutions for recruiting, training and retaining the most qualified dealership employees, named its chief executive officer this week.
Coming aboard as CEO is Jay Mortensen in a move the company called the next step for the platform started up earlier this year with a mission to help raise the bar for employee and management standards in dealerships across the U.S.
“I could not be more excited to have Jay full time on the executive team,” DealerPeople president Scott de Ruyter said. “There is no doubt that his years of sales, management and training experience will lead to the further success of our platform and solid results for our participating dealerships.”
Founded in 2015 by industry insiders committed to reducing industry turnover and streamlining the hiring and training processes, DealerPeople is a free platform that allows dealers to post job listings while enabling job seekers to seamlessly search for dealerships, find career opportunities in practically every region of the U.S., and submit traditional print and video resumes.
Available through Android, desktops and iOS, the DealerPeople application also offers real-time access to industry insights and best practices, a video library of “road-tested” solutions, leadership and sales training resources, and coursework to assist employees in achieving new performance goals, which ultimately can provide a competitive advantage and contribute to individual and organizational success.
With industry experience dating back to 1989, Mortensen has held nearly every position in the sales department and has worked with nearly every make of vehicle. He believes that he understands the challenges of the industry and deeply respects its salespeople and dealership personnel.
“I am very eager to help dealers increase their success, by providing the right training, at the right time, to the right people, in an organized fashion,” Mortensen said. “With a traditional revolving door of employees in the dealership business, it is time to help create a structure that promotes long-term relationships, loyalty and satisfaction in the workplace — all of which can lead to more profit.”
For more information, visit www.dealerpeople.com.
If you’re unfamiliar, Waze is the world’s largest community-based traffic and navigation app. You can join other drivers in your area who share real-time traffic and road info, saving everyone time and gas money on their daily commute.
In this post we’ll show you how to create a Waze ad for your dealership and dive a little deeper into why you should consider it as a place to advertise.
Your potential customers are driving by your dealership every day, but what are you doing to make them drive into your dealership instead of past it?
Giant inflatable gorillas, sign-spinners and dancing flags are one way to do it; another way is to purchase a Waze ad. Waze is a smartphone GPS app with many features that drivers love: traffic reporting, turn-by-turn navigation, accident reporting by severity and many more features. It even features celebrity voice navigation.
Not only do drivers love Waze, but advertisers should love it, too. Now you can advertise your dealership to those driving by for as little as $60 a month. If you already use Waze, you may have seen ads pop up on the screen while you’re at a complete stop. Your dealership will also appear in local searches and you will have access to reporting as well.
Download Waze for iPhone or Android to see why it’s so popular.
Steps to create a waze add for your dealership
1. Go to biz.waze.com.
2. Hit the "get started" button.
3. Create a Waze account.
4. Enter your business name. Hit next.
5. Add an 80-character business description.
6. Search for the name of your business (it should auto-fill). Hit next.
7. Choose your business type. Hit next.
8. Choose your budget (the minimum is $2/day). Hit next.
9. Enter your credit card information. Hit "verify payment."
10. Accept the terms of service. Hit "create account."
You’re now on your way to driving more people to your dealership. Waze can take up to 48 hours to review your account and you will receive an email once your account is approved. Once your account is approved, it will automatically go live and Wazers will be able to see your ads on the map.
Creating an offer for your dealership using Waze
Waze wants you to think of its ads as “virtual neon signs.” Drivers will see a virtual pin on their map. Pins expand to show business information, deals and more. Ads also appear when driving naturally stops, which means potential customers are one tap away from driving to your dealership.
Waze reporting dashboard
Once you have finished creating your account, you can view your dashboard. You should see a Go To Dashboard button on your screen.
Here is what you can expect to see in your Waze dashboard:
—Views: How many people viewed your ad.
—Engagements: How many people engaged with your ad.
—Effective Cost/Action: The cost per action.
Waze is used by many locations across the country to drive more people to their business. Are you using Waze for dealership now, or strongly considering it?
If you are already a LotVantage customer and would like help experimenting with Waze, contact us, and we’ll happily walk you through it.
Adam Goldberg is the marketing manager at LotVantage, a provider of digital marketing solutions for automotive, marine, powersports, RV, trailer and outdoor power equipment dealerships. He can be reached at [email protected]. You can also access more social media tips at motors.lotvantage.com/blog.
This week, Flick Fusion introduced what it’s calling FlickWidget, which is being touted as a responsive video display tool proven to increase the number of video views on dealers' websites.
In a pilot trial conducted with website and digital marketing vendor Dealer E-Process, the company highlighted FlickWidget was installed on the home page of seven dealership websites. That group included three Toyota stores, a Honda store, a Buick, Chevy and GMC dealer, one Ford and one BMW dealership.
Over a period of five months, the company determined FlickWidget increased the number of video views on each website by a mean average of 155 percent.
Dealer E-Process featured one of the dealership's websites in a recent case study. The addition of FlickWidget to a Toyota store’s website increased monthly video views from 237 per month to 877 per month for a 271-percent increase.
Additionally, Dealer E-Process saw similar results with other customers. The Honda dealership saw an increase from 464 video views per month to 1,616 video views per month for a 248-percent increase.
“We’ve always known that dynamic video outperforms static pictures of vehicles on a website, but the results of this trial really showcase the power of video as a website conversion tool,” Flick Fusion chief operating officer Tim James said.
“Car shoppers prefer watching videos to reading text, and the longer a customer engages with videos the more emotionally invested they become in your dealership’s inventory and brand,” James continued.
FlickWidget can offer each vehicle shopper a personalized experience based on his or her individual viewing behavior. When a customer visits a dealership's website, they immediately see an attractive display tool featuring several inventory videos, with suggestions based on that person's browsing behavior.
With each returning visit, the customer will see a reminder of the videos they viewed last time along with suggestions for new videos to watch based on their individual interests and viewing history.
“With our customers’ websites we find that sometimes there is so much information and so many vehicles to choose from that customers can get overwhelmed," said Dave Page, owner of Dealer E-Process.
“FlickWidget draws the focal point on each page to the videos, which are naturally more interactive and give customers specific suggestions, helping them to narrow their choice and bring them down the purchasing funnel,” Page went on to say.
FlickWidget is a visual tool that can be featured on the homepage of a dealership’s website or on other pages, including vehicle details pages (VDPs). FlickWidget can also be used as a banner ad on any website where the dealership advertises, effectively increasing click-through rates.
FlickWidget can display several videos at a time in a series of sliding windows that are completely customizable. The sliders can be any size or dimension, horizontal or vertical, and the dealership can choose which videos to display in the windows, including inventory videos, test-drive videos, customer testimonial videos, service department videos and more.
Officials added that Flick Widget is fully responsive, making it easy for shoppers to view videos on their mobile devices.
“More than 50 percent of car shoppers use mobile devices to conduct research prior to a purchase, and more than half of auto shoppers watch at least 30 minutes of video during the purchasing process,” the company said.
For a limited time, dealers can try FlickWidget for free. Any dealership that signs up for FlickWidget can get the first 60 days free with no further obligation required.
Dealers can find out who their Flick Fusion reseller is by calling (800) 247-2502.
For more information, visit www.flickfusion.com.
NextGear Capital UK has opened NextGear House, a new and significantly larger office located next to the company’s former headquarters in Chester. The move comes as a result of rapid business growth since the company opened its UK headquarters in 2014.
The UK business has a customer base of nearly 1,000 used vehicle dealers, which represents a sizable portion of the overall market. To date, NextGear Capital UK has funded more than $900 million worth of vehicles, helping to improve the balance sheets of used vehicle businesses around the country.
Since its UK launch in May 2014, the company has grown its in-house team to more than 65, with another 28 field-based team members. The new location, adjacent to the company’s former office, is more than double the size at 11,500 square feet.
David Mercer, NextGear Capital UK’s managing director, said: “With recent headlines about the UK used car market hitting record levels in the first half of the year, it is clear that our funding solution is helping dealers to capitalize on this strong consumer demand and is providing them with the means they need to help grow their business and stock more of those vehicles they know sell well.”
“The growth of the NextGear Capital UK business has been phenomenal, and part of that success has been driven by the speed at which we were able to start up in Chester and the opportunities that being based here have given us for our continued expansion,” said John Wick, chief strategy officer and general counsel for NextGear Capital US.
Chester is located south of Liverpool and on the border with Wales.
Autotrader senior analyst Michelle Krebs scanned several recent headlines, which included a Volkswagen engineer pleading guilty for his role in a conspiracy to cheat U.S. emissions tests as well as Wells Fargo agreeing to a record fine from the Consumer Financial Protection Bureau. Krebs then arrived at a succinct conclusion.
“The feds are cracking down hard on companies for cheating of all kinds as of late,” she said in a message to media outlets, including Auto Remarketing.
According to a press release from the Department of Justice, Volkswagen engineer James Robert Liang pleaded guilty on Friday for his role in a nearly 10-year conspiracy to defraud U.S. regulators and the automaker’s U.S. customers by implementing software specifically designed to cheat U.S. emissions tests in hundreds of thousands of Volkswagen “clean diesel” vehicles.
Justice Department officials said Liang’s plea agreement provides that he will cooperate with the government in its ongoing investigation.
Liang, of Newbury Park, Calif., pleaded guilty today to one count of conspiracy to defraud the United States, to commit wire fraud and to violate the Clean Air Act. He was indicted under seal on June 1 by a federal grand jury, and the indictment was unsealed on Friday.
According to the plea agreement, from 1983 until May 2008, Liang was an employee of VW, working in its diesel development department in Wolfsburg, Germany. Liang admitted that beginning in about 2006, he and his co-conspirators started to design a new “EA 189” diesel engine for sale in the United States According to Liang’s admissions, when he and his co-conspirators realized that they could not design a diesel engine that would meet the stricter U.S. emissions standards, they designed and implemented software to recognize whether a vehicle was undergoing standard U.S. emissions testing on a dynamometer or being driven on the road under normal driving conditions (the defeat device), in order to cheat the emissions tests.
Officials said Liang admitted that he used the defeat device while working on the EA 189 and assisted in making the defeat device work. In May 2008, Liang moved to the United States to assist in the launch of VW’s new “clean diesel” vehicles in the U.S. market, according to the plea agreement. While working at VW’s testing facility in Oxnard, Calif., he has held the title of leader of diesel competence.
According to the plea agreement, employees of VW and its U.S. subsidiary met with the EPA and the California Air Resources Board (CARB) to seek the certifications required to sell each model year of its vehicles to U.S. customers. Liang admitted that during some of these meetings, which he personally attended, his co-conspirators misrepresented that VW diesel vehicles complied with U.S. emissions standards and hid the existence of the defeat device from U.S. regulators.
Jack Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s KBB.com, asked a question after seeing the Justice Department’s announcement.
“The guilty plea by Volkswagen engineer James Liang begs the question: will there be other indictments in the case? By his own testimony, Liang didn’t work alone, so there is a strong possibility of other indictments and possibly a conspiracy indictment that could affect a much broader swath of VW engineers and management,” Nerad said.
“The question remains how high on the executive chain the investigation will discover wrongdoing,” he continued. “At the same time, this scandal has evolved into criminal proceedings, the car-buying public has demonstrated few changes in behavior toward the Volkswagen brand in the United States.
“Given the short memory of the buying public, the scandal is unlikely to have far-reaching effects on VW sales, but for the moment it is a major distraction,” Nerad continued.
Meanwhile a couple of days earlier, the CFPB handed out a $100 million penalty to Wells Fargo for activities not related to auto financing — rather, what the regulator deemed to be “widespread illegal practice of secretly opening unauthorized deposit and credit card accounts.”
Spurred by sales targets and compensation incentives, the bureau said employees boosted sales figures by “covertly” opening accounts and funding them by transferring funds from consumers’ authorized accounts without their knowledge or consent, often racking up fees or other charges.
Krebs summarized the events this way:
“(The) plea by a Volkswagen engineer involved with the diesel emissions cheating scandal — unlikely the last plea we’ll see from this debacle — comes on the heels of Wells Fargo firing 5,300 employees for setting up phony bank accounts and the revelation that Fiat Chrysler executive Reid Bigland is being investigated for possibly cheating on sales reports,” she said.
“These events should serve as a warning to all companies to make sure they are operating on the up-and-up, because the feds are showing no mercy,” Krebs went on to say.
Cars.com chief executive officer and president Alex Vetter called it an “exciting week” as the company announced it would be spun off as a separate, publicly traded entity through a process expected to be finalized during the first half of next year.
For dealers who list their inventory on Cars.com, perhaps they should be excited, too, since Vetter described the company’s future by emphasizing one of the most intriguing segments of the spin-off announcement. It’s the part that stated, “As an independent company, Cars.com will be able to focus more sharply on its key strategic priorities, including rapid innovation within a growing marketplace and active evaluation and pursuit of acquisitions to open up new, adjacent opportunities.”
During an exclusive conversation with Auto Remarketing, Vetter began by highlighting the resources Cars.com already possesses, which includes DealerRater that was acquired earlier this summer.
“I think days like (this past Wednesday and Thursday) are really a testament to our employees and all they’ve done past and present to build this business into what it’s become. It’s also a testament to all of our customers and partners. We work with over 20,000 dealers and every OEM. It’s their partnership that drives us on a daily basis. It’s really a celebratory time for our young company,” Vetter said.
“Over the last two years as part of being singular ownership, we’ve really been investing in the business and preparing the business for continued growth,” he continued. “We’ve done that by largely investing in product, technology and innovation. Much of that will benefit our customers directly. As a distinct, independent company, we’re going to be much more positioned to focus on distinct strategic priorities, which will be great news for our users and business partners.”
The business progression Cars.com gets to develop as a publicly traded company is to establish a new leadership structure as well as roll out an initial public offering. Vetter again reflected on what Cars.com’s accomplishments have been and how they've set the foundation for what might happen next year and beyond.
“It’s great validation to all of the hard work that has taken place over the years to get Cars.com ready. I think it increases our focus on our mission and strategy. It allows us to bring more talent on board to help pursue strategic priorities,” Vetter said.
“For example, one of the things we’re excited about is forming our own board of directors that will be exclusively focused on helping Cars.com realize its strategy,” he continued. “In addition, it will give us higher evaluations for the business because we know both automotive and technology companies tend to trade at higher multiples, which gives the ability to access more capital to be able to strategically invest in the growth of the business.
“It will take us several months to finalize the board. But clearly we’ll be adding people who can bring strategic and industry insights as well as rich and diverse narratives to the business that helps us look broadly at the opportunities that are in front of us,” Vetter went on to say.
While Cars.com has at least the remainder of the third quarter as well as the fourth quarter of this year to navigate before the ticker symbol CARS appears on Wall Street, Vetter emphasized what’s now directly in front of the company, including expanding on the recently launched enhancements to its mobile platform.
“We’ve been very focused on innovating on the mobile front. We continue to innovate there at a faster clip,” Vetter said.
“We have a number of product and technology investments that we’ve been aggressively pursuing to grow our overall site experience. And we’ve also been deploying new solutions for our business partners as well as operationalizing our newest acquisition, DealerRater,” he continued.
“We have a number of key initiatives that we’re pursuing as a business. In addition we’ll be adding more talent and growing our workforce to better prepare us for the growth that we anticipate on happening in 2017,” Vetter concluded.
Cars that receive 30 vehicle detail page views in 30 days sell more quickly than those that don’t.
That’s according to an analysis of VDP view distribution by LotLinx, which in looking at 483,715 VINs from 299 U.S. dealers found that 81 percent of cars on dealer lots sold after receiving 30 VDP views in 30 days or less — as compared to 65 percent of cars that received fewer than 30 VDPs in the same period.
“This means many cars on individual dealer lots do not receive enough VDP views to sell on time,” said David Salinas, vice president of business analytics for LotLinx. “Dealers have the opportunity to optimize sales by assessing which cars need more VDP views, and then distributing views across their inventory to meet their established turn rate goals.”
LotLinx said the results highlight the important of distributing VDP views across dealers’ inventories in order to drive sales across the board.
Additional findings from the LotLinx report:
—72 percent of all VDP views went to just 25 percent of cars, leaving the large majority of VINs under-supported. This demonstrates an inefficient use of VDP views and a significant waste of advertising dollars.
—The remaining 75 percent of cars on lot received, on average, fewer than the 30 VDP views needed to boost sales. The bottom 25 percent averaged only one VDP view per VIN, too few for a sale to be realized.
“Dealers clearly know the value of VDP views in driving sales, but they have not had visibility into the distribution of VDP views until now,” said Len Short, founder of LotLinx. “Too many cars get no support while others may be getting more than they need to sell. Basically, not all VDP views are equal.
“I encourage all dealers to take a closer look at their VDP view distribution. That examination will likely reveal the value of VIN-specific marketing campaigns, and the opportunity to reduce wasted ad spend.”
This data comes from the first in a quarterly series of data reports by LotLinx examining the effects of VDP view distribution.
Founded in 2012, LotLinx is a digital marketing company that uses proprietary technology to connect online auto shoppers who are nearing a purchase decision directly with dealer VDPs.
The event-producing year involving Cars.com generated another headline on Wednesday morning as the vehicle-listing website’s parent company — TEGNA — announced it intends to spin-off Cars.com, creating two independent publicly traded companies.
Additionally, TEGNA announced that Gracia Martore, its president, chief executive officer and a member of its board of directors, will retire upon the closing of the spin-off, which is expected to take place in the first half of 2017.
Following the spin-off, officials said Cars.com will remain headquartered in Chicago and will trade under the ticker symbol CARS.
The company emphasized the automotive sector is the single largest and most important vertical for local advertising revenue, and Cars.com is one of the few “proven and established digital solutions of scale” in this market.
TEGNA is anticipating that the planned spin-off will result in a trading multiple for Cars.com that is commensurate with other pure-play digital companies; greater flexibility to pursue merger and acquisition opportunities; and benefits associated with aligning capital structure and allocation with specific business needs and opportunities.
“As an independent company, Cars.com will be able to focus more sharply on its key strategic priorities, including rapid innovation within a growing marketplace and active evaluation and pursuit of acquisitions to open up new, adjacent opportunities,” the company said.
Earlier this summer, Cars.com acquired DealerRater, in a move seen as a way to leverage “word-of-mouth marketing,” according to previous reports in Auto Remarketing.
“The spin-off we are announcing today is the next logical step in our ongoing transformation to best position our market-leading businesses and continues our strong track record of creating value for shareholders,” Martore said in a press release announcing the latest news.
“Spinning off Cars.com from TEGNA will establish two strong, industry-leading companies that are well positioned to compete and to continue to profitably grow in their targeted markets. Each business will have increased strategic, operating and financial flexibility at a time when the broadcast and digital sectors are both rapidly evolving — presenting both companies with a wealth of opportunities,” Martore continued.
“Cars.com will have the flexibility to invest in further organic growth and to participate in the active digital automotive M&A market, and TEGNA will have a strong balance sheet and cash flow to continue to pursue investment in organic growth and opportunistic acquisitions and to provide an optimal mix of capital returns to shareholders,” she went on to say.
“We are fortunate to have strong CEOs for both companies, and we believe this is the right time to separate in order to unlock potential shareholder value both in the near term and over time as they develop independently as two separate pure-play companies,” Martore added.
When the spin-off is finalized, the company said Alex Vetter still will serve as chief executive officer and president of Cars.com, a position he took back in November 2014
Under Vetter’s leadership, Cars.com has grown to approximately 1,300 employees, and the company serves every local market in the U.S. In his years with Cars.com, Vetter has operated in nearly every capacity, spanning product development, customer service, training, operations and sales.
The company also mentioned Vetter has helped establish a vibrant local marketplace for vehicles, enabling e-commerce activities with approximately 20,000 dealers and every manufacturer, all of whom connect with site users on a daily basis. Vetter also serves on the boards of several digital technology companies, including RepairPal.com, a leading marketplace for service and repair.
CareerBuilder strategic review
In connection with the planned spin-off of Cars.com, TEGNA also said it will evaluate strategic alternatives for CareerBuilder, including a possible sale.
CareerBuilder is a leader in human capital solutions that provides services ranging from labor market intelligence to talent management software and other recruitment solutions. It is one of the largest online job sites in the U.S., measured both by traffic and revenue, with a presence in more than 60 markets worldwide.
TEGNA owns a 53-percent controlling interest in CareerBuilder. Minority owners are Tribune Media and The McClatchy Co.
“At this time, there can be no guarantee that any of the options under review will result in a transaction,” officials said.
The new top boss at NextGear Capital is one familiar with the organization.
Cox Automotive on Thursday announced that Shane O’Dell has been named president of Financial Solutions.
As president, O’Dell will oversee NextGear Capital, which services more than 23,000 dealers across North America, the United Kingdom and Ireland. O’Dell will report to Mark O’Neil, chief operating officer of Cox Automotive, and will begin his new role effective Oct. 1.
O’Dell also will be relocating to Carmel, Ind.
“Shane is a proven leader at NextGear Capital and his focus on the needs of our customers will further strengthen the Financial Solutions team at Cox Automotive and its focus on service excellence,” O’Neil said.
“Shane’s deep knowledge and expertise in the financial industry will be an asset to our company, partners and customers,” O’Neil continued.
O’Dell currently serves as the senior vice president of vehicle solutions at Manheim responsible for setting and executing key business strategies around Manheim’s third-party logistics, including vehicle transportation, reconditioning, imaging, purchase protection and inspections in addition to focusing on Ready Logistics, the company’s transportation company.
Prior to joining Manheim, O’Dell was chief operating officer for NextGear Capital, overseeing the execution of day-to-day operating activities and providing strategic direction on revenue growth and risk mitigation. O’Dell was one of the founding members of Dealer Services Corp. (DSC) in 2005 and became chief operating officer in 2010, which was later merged with Manheim Financial Services to become NextGear Capital in 2013.
“I couldn’t be more thrilled to come back and lead the Financial Solutions team at Cox Automotive and continue to develop products and solutions to help dealers with their financial and inventory needs and be a partner in helping them achieve success,” O’Dell said.
O'Dell is taking the position vacated by Brian Geitner, who recently became the new president of Cox Automotive’s Media Solutions Group.
As CDK Global announced a $10,000 donation to the National Automobile Dealers Charitable Foundation’s Emergency Relief Fund, NADA continued to chronicle how dealership families have been displaced by the recent flooding in Baton Rouge, La., and surrounding communities.
Preston Petersen, dealer partner and general manager of Team Automotive Group in Louisiana’s state capital, said 70 out of his 360 dealership employees lost their homes and vehicles.
“While every employee has been negatively impacted by the flooding, about 70 are dealing with catastrophic losses,” Petersen said according to an interview with NADA. “Water in excess of four feet in their homes, total home losses with no flood insurance, some with no place to live and no car to drive. The stories of loss are simply overwhelming and they go on and on.”
He added that damage to his Toyota dealership has yet to be fully determined, but estimates repairs will cost several millions. The dealership, which completed Toyota’s Image II upgrade last fall, was completely gutted.
“On a brighter note, our employees have rallied beyond belief to help get the dealership cleaned up in less than a week,” Petersen said. “We are currently operating out of our used car building that took less of a hit and have our express shop and service and parts departments fully functioning at this point.”
On Monday, Gov. John Bel Edwards met with members of the Louisiana congressional delegation regarding flood recovery efforts.
“On the 11th anniversary of Hurricane Katrina, we are again reminded of how important it is that we come together as Louisianans first and fight for every available resource needed for a full recovery from this disaster. In that same spirit, today I met with the Louisiana congressional delegation to discuss ways that the state and the delegation can work together to maximize all available resources to aid in our recovery efforts,” Edwards said.
“The meeting was very productive, and as we continue to get a clearer picture of the damage sustained in this historic flood, we will continue to fight together for a stronger Louisiana,” he added.
Nonetheless, Petersen stressed that the flooding disaster has presented “overwhelming” challenges every minute of the hour.
“All we can do is put one foot in front of the other and move forward every day,” Petersen said. “We appreciate all the support being offered. You never know when it could happen to you.”
In an NADA video released last week and mentioned in this Auto Remarketing report, NADA president Peter Welch walked through other flood-ravaged areas of Baton Rouge, describing the damage to homes.
“The devastation I saw was beyond belief,” Welch said. “We drove down through some subdivisions, and the lawns were not big enough to contain all the belongings ripped out of the house. And it was just house after house after house, just as far as the eye could see.”
NADA is urging the entire auto industry to support the flood victims.
“We commend CDK Global for this generous donation, and encourage other allied companies to do the same by making a donation today to the NADA Foundation's Emergency Relief Fund,” Welch said. “Now that the flood waters have receded and the damage has been assessed, the requests for financial assistance are growing each day.”
To donate to the NADA Foundation fund, visit www.nada.org/emergencyrelief or call (703) 821-7233. Checks can be made payable to:
NADCF Emergency Fund
c/o NADCF
8400 Westpark Drive
MS 7
Tysons, VA 22102.
According to the American Red Cross, the response effort will cost at least $30 million and may grow as the recovery begins in the region. CDK will also institute an employee match to the American Red Cross as a part of their employee giving program.
“Our hearts go out to the families affected by this tragedy," said Yvonne Surowiec, chief people officer at CDK Global. “Supporting communities during times of crisis is a part of our core values. It's our sincere hope that these funds help the community and people affected recover and rebuild.”
