PureCars names new CMO, CRO
Digital marketing dealer tech company PureCars has chosen a new chief revenue offer and a new chief marketing officer in an effort to accelerate growth through brand strategy and acquisition, the company shared.
Guy Super has been chosen as the new CRO and Kate Colacelli as CMO.
"Guy and Kate demonstrate not only the growth PureCars has experienced, but also our ongoing commitment to helping our customers clearly see the value we bring to their business," PureCars chie executive officer Jeremy Anspach said in a news release. "Guy's depth of knowledge in building and scaling world-class sales organizations and deep customer relationships will be a tremendous asset for us and our dealers.
"As a vital member of the executive team, Kate will drive our vision, strategies, and brand forward while ensuring our valued offerings deliver on PureCars' mission to improve the efficiency of digital advertising strategies across the automotive retail environment."
Highlighting their experience, Super — who brings with him over 20 years in the auto industry — comes to PureCars after working as vice president of sales for Outsell.
In this position, he was responsible for growing nationwide growth for the company's customer engagement platform. He also previously worked as a sales director for Dominion Enterprises. In his new role at PureCars, the company said he will work to "drive sales acquisition efforts, while helping current automotive retail clients maximize the value derived from PureCars' digital advertising resources and solutions."
The new CMO – Colacelli – previously served as VP of marketing for Dealer-FX, a company that specializes in automotive service lane technology. She also brings over 20 years of experience, hers specific to the marketing industry. In her new position, Colacelli is responsible for all PureCars' marketing activities, including go-to-market strategy, brand building, and lead generation.
In other recent news from PureCars, the company acquired truPayments this summer in a move meant to solidify its commitment further to helping dealers thrive by expanding its marketing technology and services suite to include personalized payment shopping.
The company also released its new Pro Dealer MarTech platform in June, which the company says offers an approach to digital advertising that provides greater flexibility and value for dealers — and allows them to make better marketing decisions that drive lower ad costs per sale.
