Social media Archives | Auto Remarketing

PODCAST: Meta’s head of automotive retail talks social media advertising

Bob Lanham is head of automotive retail at Meta, which is the parent company of Facebook, Instagram, Messenger, WhatsApp, Oculus and Workplace.

He joins the Auto Remarketing Podcast to discuss how the auto industry is utilizing social media, the potential role of the influencer in automotive advertising and much more.

To listen to the conversation, click on the link available below, or visit the Auto Remarketing Podcast page. 

Download and subscribe to the Auto Remarketing Podcast on iTunes or on Google Play.

PODCAST: What is ‘social listening’ and what does it mean for car dealers?

What is social listening and how does it apply to the automotive industry?

And how is it different than social media metrics?

Troy Scheer, chief marketing officer at Binary Automotive Solutions, joins the Auto Remarketing Podcast to explain. 

To listen to the entire conversation, click on the link available below, or visit the Auto Remarketing Podcast page. 

Download and subscribe to the Auto Remarketing Podcast on iTunes or on Google Play.