2011 Automotive Buyer Study


  Image Presenter: Howard Polirer
Director, Industry Relations, AutoTrader
2011 Automotive Buyer Study: Sources that Influence Purchase

This Webinar will reveal the results of the 2011 Automotive Buyer Influence Study. This study, which was conducted by automotive data leader R.L. Polk & Co., examines what media sources influence vehicle buyers prior to purchase. For the first time ever, the total amount of time that consumers spend on the car shopping process has been captured, as well as how that time is allocated among various shopping sources.

Following this Webinar, attendees should better understand:

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Howard Polirer
Industry Relations


Ronda Lewis
Used Vehicle
Industry Specialist


Ed Berkowitz
Vice President,
Open Auction


Chad Goodson
Process Improvement Manager

About the ARTS Webinar
The Auto Remarketing Training Series brings training and education in the pre-owned and used car market directly to you. The Webinars feature top trainers from industry leading companies delivering powerful training, knowledge, strategy and best practices in a 90-minute Webinar. The Webinars are free to attend and you will have access to all materials once the Webinar is complete. Register today to attend the next ARTS Webinar.