A technology expert who has held top roles at Santander Consumer USA and Capital One now is a part of Tricolor, one of the largest used-vehicle retailers focusing on the sale and financing of vehicles to Hispanic consumers,
This week, Tricolor announced that it has appointed industry veteran Don Goin as its chief technology officer. Goin will lead Tricolor’s digital transformation as it continues to scale and expand its direct-to-consumer financing model and explore new applications.
“Don has continually distinguished himself as an innovator and leader in our industry, and I am thrilled to welcome him to the team,” Tricolor chief executive officer Daniel Chu said. “He will be instrumental in advancing our digital strategy across all of our core processes and enhancing the scalability of our platform.”
During a 25-year career in technology, Goin served as the chief information officer at Santander Consumer USA for more than 12 years, leading all technology strategy and execution for one of the fastest growing finance companies in the subprime space.
As chief information officer at Capital One Auto Finance, Goin co-led the creation of an innovation center while integrating technology to accelerate market capabilities and transform solution delivery.
Tricolor has continued to expand its proven model for underwriting thin and no-file Hispanics in innovative ways. The company has partnered with artificial intelligence providers to advance its underwriting capabilities while exploring new applications for its ability to efficiently extend affordable loans to customers.
Goin acknowledged his new role, saying, “Tricolor has created a truly distinct value proposition. I look forward to creating a complete and thoroughly modern digital customer journey that will transform our market.”
Since its founding in 2007, Tricolor highlighted that it empowers its customers by providing access to affordable financing on high quality, certified vehicles in order to enhance the quality of their lives and ultimately help them to build a better future. On a combined basis, Tricolor and its sister brand Ganas have served more than 45,000 customers and disbursed nearly $900 million in auto financing by using its proprietary model to segment risk.