Dealerships that use Textmaxx Pro now have additional capabilities with a particular DMS.
The national text message communication platform recently integrated its services with Commercial Software (ComSoft), a dealership management and marketing software solution company based in Raleigh, N.C.
Officials highlighted Textmaxx Pro’s state-of-the-art business-to-business and business-to-consumer communication services will be directly available through the ComSoft dealership management software, giving thousands of users the ability to use texts to communicate with their customers for sales and service promotions, advertising, marketing, payment reminders, collections and any other services.
“We are proud to be able to integrate with Chip Cooper and the ComSoft DMS platform,” Textmaxx Pro chief executive officer Chris Leedom said in a news release.
“ComSoft has used Textmaxx Pro with its dealer clients since our company’s inception, and now their dealers can better communicate with their clients via the most effective form of communication today — texting.”
ComSoft explained its dealership management and marketing software solution can serve operators of any size with thousands of dealership clients across the country already on its platform.
In addition to dealership management software, ComSoft also offers dealership websites, marketing feeds, integrated partners and a mobile app.
“Our dealer clients are very familiar with the Textmaxx platform as we’ve used it for several years to communicate directly with them,” ComSoft president Chip Cooper said. “We’re very pleased to make Textmaxx Pro available to our clients following a brief, but intense 60-day integration period.”
Textmaxx Pro brand manager David Leedom said texting has become the preferred method of communication for nearly every demographic in the U.S. and beyond. Leedom estimated some 292 million people in North America — about 80% of all residents — use text messaging daily.
Despite having a phone in their hand or pocket, people will respond more quickly to a text message than a phone call or voicemail, Leedom added.
“Despite this acceptance among consumers, only 14% of businesses use texting to communicate with their clients and prospects,” Dave Leedom said. “Automotive retailers who utilize a strategy to communicate using texting will definitely have an edge over their competitors in the marketplace.”
Textmaxx Pro has integrated with a number of automotive retailer software platforms including Frazer Dealer Management Software and CDK Global. Chris Leedom said the company expects to complete at least 15 other platform integrations in 2020.
Textmaxx said it will offer its services to ComSoft’s dealers on a month-to-month subscription basis with no long-term contracts.