Nissan announced late last week that consumers will now be able to utilize Quick Response (QR) codes found on window stickers across its entire lineup to learn more about each model — starting with 2012 models. The OEM’s campaign — “On Vehicle Graphics” — was first launched in June, coinciding with the release of the 2012 Nissan Altima and Sentra.

The company stressed the “QR codes link consumers to additional vehicle information, providing a free, enhanced interactive shopping experience via the most popular web-enabled iPhone, Android and Blackberry devices.”

Jon Brancheau, Nissan North America vice president of marketing, offered his opinion on the recent program: “Nissan’s new QR code program puts important decision-making information at shoppers’ fingertips while on dealership lots, helping sales personnel make a more effective presentation, as well as providing customers with a ‘silent salesperson’ if they are shopping the lot after hours.”

“It’s a true mass market effort across all products and all Nissan dealerships nationwide — part of our pledge to bring innovation to every aspect of the vehicle design, buying and ownership experience,” he continued.

Moving on to detail the program’s features, the company noted information and tools available through the QR codes include:

—Specific vehicle information, including grade walk, key features and available accessories.
—Video based product overviews.
—Image gallery.
—Incentive offers.
—Dealer inventory.
—Request a quote capability.
—Join mailing list request.
—Dealer location support.

“Initial consumer response, based on early 2012 Altima QR code availability, has been extremely encouraging, with consumers viewing multiple pages and requesting follow-up information regarding current offers and inventory,” said Brancheau.

“It’s one more way Nissan helps the consumer by delivering content on their terms,” he concluded.