OAKBROOK, Ill. — At the upcoming National Automobile Dealers Association Conference and Expo, Dale Pollak, chairman and founder of vAuto and author of Velocity 2.0: Paint, Pixels and Profitability, will be presenting the "Used Car Dominance/Lower Costs in the New SAAR Era" seminar.
Officials said Pollak's seminar will offer "breakthrough paradigms" for the variable department. This includes a new structure, new processes and specific techniques to help dealers solve the most common and more complex problems that keep them from maximizing full variable sale and potential profits.
"In order to improve efficiency and results, dealers must understand and embrace new metrics and skills, as well as be willing to change new- and used-car department structures and responsibilities," Pollak suggested.
The seminar will be offered
—11 a.m. (EST) on Feb. 13
—11 a.m. on Feb. 14
—8:30 a.m. on Feb. 15.