Auto dealer software company DealerSocket notes that it uses a “customer-centric approach” to build enhancements to its software. On Aug. 21 to 23 in Anaheim, Calif., the company will hold its annual User Summit with that same theme in mind.

“We have designed the DealerSocket User Summit with the same customer-centric approach we use to build enhancements to our software and serve our customers, by listening to our dealers and creating content to support their needs,” DealerSocket president and chief executive officer Sejal Pietrzak said in a news release.

Each day of the event will have a specific area of focus, with the first day serving as a review of industry-best practices and product-related training sessions. Attendees will hear about best practices in peer-led sessions and will have a chance to become certified on DealerSocket’s software and latest enhancements and releases.

Innovation will be the focus of the second day, and attendees will experience a detailed look at the latest technology, such as artificial intelligence and machine learning in the automotive industry. Day two will also cover recently released innovations as well as DealerSocket products and services coming in the future.

The company will also share plans for continuing its customer service model, and attendees will hear about DealerSocket’s focus on deepening relationships with customers.

The summit will also include DealerSocket After Dark, including a themed party and headlining concert.

Attendees will be able to collaborate and network with vendors and partners during an Expo Hall open during the first and second days of the DealerSocket User Summit.

Breakout sessions on all three days will focus on education and training, with collaborative sessions covering business growth and using features of DealerSocket’s software platform.

“DealerSocket’s goals for our User Summit are to have every customer gain valuable information to help grow their business. Our valuable software training and education breakout sessions, the strategic panels and discussions about innovation and the future of our industry, as well as the opportunity to collaborate with the industry’s best and brightest minds make this a must-attend event,” Pietrzak said.

The company will provide a list of sessions, speakers, breakout training modules, and keynotes later this spring.

For registration and additional information, visit dealersocket.com/usersummit.