For dealers who still might be a bit apprehensive about buying vehicles online, Automotive Finance Corp. and TradeRev rolled out a new incentive.

AFC and TradeRev on Wednesday announced what they called an “unprecedented” promotion aimed at encouraging dealers to “go digital.” The promotion allows dealers to pay no AFC floorplan financing fees and zero percent interest for 45 days on any vehicles bought and sold on TradeRev.

TradeRev's live, one-hour digital auctions can help dealers sell and source inventory from their desktop, tablet or mobile phone faster and cheaper than a physical auction.

“AFC is committed to helping our customers finance the best inventory possible as quickly and as easily as possible,” AFC president Jim Money said. “Partnering with TradeRev will give dealers access to more vehicles across the growing digital marketplace.

“And this promotion will allow them to experience the speed, convenience and power of TradeRev with the same confidence and value of AFC's physical auction financing,” continued Money, who is among the wide array of executives scheduled to appear during Used Car Week, which begins on Nov. 13 in Palm Springs, Calif.

When dealers use TradeRev, they have access to real-time bidding auctions that run the freshest franchised trades. AFC financing is fully integrated into the TradeRev app, so dealers can immediately begin the financing process as soon as auctions are won.

With thousands of North American dealers utilizing TradeRev, more than 500,000 dealer auctions have been launched through the mobile app generating more than 8 million dealer bids. 

"AFC is one of the largest providers of independent dealer inventory financing in North America — so this partnership marks a significant milestone in the digitization of automotive sales,” said Keith Crerar, executive vice president of TradeRev. “Digital dealers can source cars better, faster and cheaper on TradeRev's digital platform and seamlessly finance vehicles won at rates unmatched anywhere else in the industry.”

The TradeRev/AFC promotion expires Dec. 31. Dealers can learn more at TradeRev.com.