AutoTrader Group announced Friday afternoon that it has purchased Automotive Information Systems, which the company called “the industry's leader in auto incentive integration.”
Commenting on the deal, AutoTrader Group president and chief executive officer Chip Perry said: “Incentives are complex and confusing. It is hard for dealers and consumers to understand and use incentives for maximum benefit.
“The reality is that consumers and dealers alike are leaving incentive money on the table, and OEMs are not capturing the total value from their incentive strategies,” he added.
Perry continued: “By integrating AIS incentive data with our Media and Software technologies, we can simplify the complex world of automotive incentives, provide greater transparency, and ultimately make it easier for OEMs, dealers and consumers to maximize the application of new car incentives and rebates.”
AutoTrader Group said that customers, consumers and the industry will all benefit from the deal. One of those benefits, the company says, is within new-car pricing.
Dale Pollak — founder of vAuto, which is part of AutoTrader Group — said: “vAuto has revolutionized the way dealers acquire, price and merchandise their used-vehicle inventory. Similarly, the industry is now seeking a pricing solution for new cars. We intend to address this need by combining AIS incentive data with the power of vAuto to develop an industry-leading new car pricing tool.”
Additionally, AutoTrader.com and Kelley Blue Book — also part of the AutoTrader Group — are integrating AIS incentive information with car pricing data in efforts to promote greater transparency for consumers and help these shoppers make the most informed decisions when the shop for new cars.
“Our team is excited to join forces with the AutoTrader Group,” said Troy Ontko, founder of AIS. “Our mission of providing our customers with clarity on how incentives work aligns perfectly with AutoTrader Group’s belief that the industry is best served when new vehicle incentives are available, transparent, and accurate in the consumer shopping process.
“AIS will continue to provide OEMs, dealers and third party sites with the most accurate and timely incentive information,” Ontko added.
The companies did not reveal terms of the deal.