ChannelNet redesigns dealer portal into real-time sales tool

DEARBORN, Mich. - 

Hyundai Capital America said in a recent announcement that it reduced mailing and call center costs, cut transactional costs, and enhanced processes to save time and resources after ChannelNet revamped its dealer access portal.

“We consider the reinvention of our dealer portal one of 2016’s most significant accomplishments,” HCA senior vice president and division head for dealer services Tim Devine said in a news release.

The cross-channel, integrated platform launched in November.

“A sleeker, smarter dealer portal, it is designed to give the best user experience possible. As a result, daily usage is up 52 percent, and mobile usage is up 95 percent,” said Devine.

HCA is the first to use the portal. The secure cloud solution has over 10,000 registered users at the auto finance company.

The portal is mobile friendly as well as designed to be personalized and role-based.

At HCA registered users range from dealership general managers, business development managers, sales staff, office administrators and OEM field sales staff.

The portal also applies customer-centric principles to the dealer staff experience.

“It is very exciting for us to work with a corporate team that understands the importance of being customer centric. In this case, the dealer staff are the customers,” said ChannelNet chief executive and founder Paula Tompkins.

“Sales people walking the lot with a prospective car buyer can use their smartphones to look up critical sales information on the spot. For example, they can instantly tell consumers what incentives are available on a specific vehicle.”

She said, “The portal is now a one-stop shop for everything the dealership’s staff needs from the captive finance company and other third-party vendors.”


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