Coming on the heels of a notable anniversary, Credit Union Leasing of America decided to refresh its look.

On Wednesday, the provider of indirect vehicle leasing programs for credit unions, unveiled a new logo, website design and other brand elements all in an effort to reflect a modernized approach that emphasizes the benefits indirect vehicle leasing can provide credit unions. CULA said these benefits include higher yield, a diversified loan portfolio and enhanced member services.

With the refreshed brand and website, CULA aims to make it easier for credit unions to achieve their goals in these areas.

“CULA celebrated its 30th anniversary in 2018. Even as we celebrated achieving that milestone we were already looking ahead to the next 30 years. Our goal was to determine how we could improve our services for credit unions and their members and convey that improvement through every interaction with our company,” CULA chief executive officer John Thomas said.

“Our refreshed brand and streamlined website better reflect the enduring, trusted and forward-thinking company we’ve become. This new look will take us well into the future,” Thomas continued.

The company said the brand refresh will be a continual process throughout the year. Updates to the CULA lessee and dealer portals are already in development.

“Our clients are credit union innovators who are leaders in their markets. In 2018, our lenders originated $1.2 billion in indirect vehicle leases,” said Ken Sopp, CULA’s chairman. “To support these innovative leaders, it’s imperative that we continually evolve.

“This refreshed brand and forthcoming portal enhancements demonstrate CULA’s drive to grow and innovate,” Sopp said.

Visit www.cula.com to learn more.