WALTHAM, Mass. -

DealerRater, announced on Friday that it has a new partnership with CU Direct, which allows the credit union technology and automotive solutions provider to publish DealerRater reviews and ratings on its vehicle shopping and research platform, AutoSMART.

The platform enables auto dealers to sell more cars faster and easier and it exposes dealers to a unique marketing channel to push their inventory, according to DealerRater.

Dealers also have access to new growth opportunities and strengthen their brand among credit unions.

"DealerRater continues to actively and aggressively extend the reach of our review content across multiple platforms through strategic syndication agreements," Jamie Oldershaw, general manager of DealerRater, said in a news release. "AutoSMART is the perfect platform for DealerRater reviews and ratings because it allows dealers to leverage invaluable consumer word of mouth to put a spotlight on their dealerships and attract more customers."

AutoSMART currently has 1,100 credit unions signed on that represent 42 million potential car buyers, according to DealerRater.

"AutoSMART provides dealers with a state-of-the-art platform to better connect with credit unions, finalize more deals faster and generate more revenue," CU Direct vice president of automotive products Evan Etheridge said. "By further enhancing the platform with DealerRater's trusted reviews and ratings, we're providing, even more, value to our dealers, credit unions and to car buying members and consumers."

The platform’s features include a dynamic user interface, dedicated Dealer Pages, and the ability to push inventory with special offers.

DealerRater reviews will appear on AutoSMART starting this month. Additionally, dealers can also request that reviews and ratings display on their profile page.