Dealertrack Technologies announced Wednesday that Santander Consumer USA will be moving its title administration processing to Dealertrack's Total Title Solution next year.

Officials said Santander made the decision to move its vehicle title management to Dealertrack to gain processing efficiencies and improve customer satisfaction.

"Due to the rapid expansion of our consumer automotive platform, we knew that we needed a collateral management partner that we could trust to effectively manage this important part of our business," said Brad Martin, Santander's executive vice president of servicing.

"This transition will not only best position us for continued growth, but also ensure our borrowers are receiving the highest quality of service possible," Martin continued.

Kathy Kassinos, vice president and general manager of collateral management and digital document services for Dealertrack, highlighted that the company's total title solution is one of a family of collateral management and digital document services offered by Dealertrack's processing solutions group.

Kassinos said Dealertrack's Total Title Solution is used by thousands of lenders and lessors nationwide to effectively and efficiently manage paper and electronic titles.

"Dealertrack is the only collateral management provider that also offers digital contract processing to improve funding efficiencies within the loan origination workflow," Kassinos said.

"We look forward to expanding our partnership with Santander Consumer and look forward to providing excellence in title administration services to Santander and their borrowers," she added.

Dealertrack Launches New Brand Identity

First touched on by company leadership when executives revealed their latest quarterly financial performance, Dealertrack created a new brand identity and updated corporate website designed to represent the company's position as a leading driver of innovation and progress across the automotive retail industry.

Beginning this week, the company and its solutions will be positioned around a single new brand — Dealertrack Technologies.

After embarking on a multi-year initiative to integrate select software and services from more than 20 acquisitions with its core set of organically developed solutions, Dealertrack explained that it has taken steps to brand and represent its solutions in a clear and unified way through its website and marketing efforts.

The company believes the new brand will reinforce consistency and unity across Dealertrack's comprehensive suite of Web-enabled solutions for automotive dealers, lenders, OEMs and third-party retailers.

"Our customers have told us that they're looking to streamline their technology partner relationships," said Mark O'Neil, Dealertrack's chairman and chief executive officer.

"This new identity simplifies our brand presentation as the one company, one team, one end-to-end solution partner who can help automotive retailers increase efficiency and profitability by integrating data across various workflows, while enhancing the car buying experience for consumers," O'Neil continued.

O'Neil added Dealertrack's Canadian subsidiary will also be adopting a similar corporate brand identity beginning next month.

In addition, he indicated the company will continue to be listed on the NASDAQ Stock Market under the ticker symbol "TRAK."