It’s sometimes hard to turn the focus from customers to internal practices and employees, but if you find the time, it will pay off.

That’s according to Paul Potratz of Potratz Advertising, who spoke last week on one integral internal strategy that many dealers are forgetting.

In the latest “Think Tank Tuesday” video, Potratz focuses on organizational charts, which he sees as something crucial to business success.

Potratz says if you take the time to come up with an internal organizational chart, you will reduce employee turnover and increase morale.

“It will also increase the confidence of the employees since they know what is expected,” Potratz added.

He then offered a few steps for dealers beginning to look at the internal structure of their store.

“The first step is focus on hierarchical organization,” he says.

But he cautions dealers to not focus their charts on where they are now, but where they want to be in the future.

For example, if you plan your chart with forward growth in mind, you may have position blocks open, but Potratz says this is par for the course.

He also warned to beware of pitfalls, and pick out the “doers” in your team as leaders, not just the thinkers, or those who have been with the company the longest.  

He also encouraged dealers to study alternative organizational charts, as well, such as the matrix, and the 21st century organization chart – which is based on a molecule.

“You want to create absolute clarity among your employee. When you build clarity, your sales and confidence will go up,” he said.

To see the latest “Think Tank Tuesday” video, click here.