As he often does during his series, “Think Tank Tuesday,” the chief operating officer and founder of Potratz Partners Advertising started the video off with a few questions for viewers: “Do you have a dealer in your market that’s spending a whole lot of money? Don’t know how to compete?” he asked.

This week’s video touches on how dealers can “dominate competition” by being resourceful with their advertising.

Potratz encourages dealers to “turn their weakness into your strength.”

For example, many high-spending dealerships are focusing their marketing expenses on TV spots.

Potratz said, “Car shoppers are not just strictly on TV. They're using the Internet.”

So if you have one competitor that is using one marketing avenue very heavily; switch it up and search for “where they don’t dominate,” said Potratz.

Don’t just go head-to-head.

For more on this topic, see his latest video which can be viewed here.