Gather ’round friends, it’s time for another Content Campfire! Whew, how was your week? There seems to be a lot of negativity out there, especially on social media, and I guess that’s to be expected given the events of late. After all, social is a “broadcast medium” and like all communication channels, it simply reflects users’… [Read More]
The post Content Campfire: Noteworthy Nuggets December 7, 2015 appeared first on Kruse Control Inc.
It’s that time of year when we all take stock and clear out the old to make way for the new. One of the nearly impossible tasks to stay ahead of is organizing photos. Like me, you probably have hundreds of photos and can’t begin to know for sure what you’ve got. I’ve had a… [Read More]
The post The 7 Newest New Rules of Online Marketing (for 2016) appeared first on Kruse Control Inc.
As we get ever closer to the end of the year, days become shorter and colder. Grab your coffee and let’s all warm up with Content Campfire! How was your week? Were you productive? During the last few weeks of the year, people get busy and tend to slack a bit on keeping up with their… [Read More]
The post Content Campfire: Noteworthy Nuggets November 30, 2015 appeared first on Kruse Control Inc.
Welcome back to the BIG 2nd installment of Content Campfire! If you’re new, this is a recap of noteworthy nuggets on content marketing, social media and SEO, along with some interesting topics that you might not have heard about. This all started as an email to my clients in which I shared important news I thought they’d… [Read More]
The post Content Campfire: Noteworthy Nuggets November 23, 2015 appeared first on Kruse Control Inc.
Welcome to the first Content Campfire! For most of my time here at Kruse Control, I’ve been curating content that inspires me to share with my social network, on my blog and with my clients. I’ve been toying with the idea of having a regular weekly gathering of noteworthy, inspiring content where everyone can come… [Read More]
The post Content Campfire: Noteworthy Posts Nov 16, 2015 appeared first on Kruse Control Inc.
What I’m about to say is not based on anything particularly new. It’s actually a mindset and behavior that’s killed off many good businesses. If you’re in the field of digital marketing, there’s a good chance you run into this toxic mindset regularly. It’s not my job to change it, only to bring it up… [Read More]
The post The Toxic Mindset Threatening Your Business (and how to avoid it) appeared first on Kruse Control Inc.
Scare tactics proliferated by those who stand to benefit most from the fear they incite have a certain place in my list of bad actors. I try my best to deflect their falsities by providing clear, authentic and helpful information (while not calling them out on their stuff) but this time I just can’t stand… [Read More]
The post How to Stop Social Media Fear Mongers from Sabotaging Your Marketing Goals appeared first on Kruse Control Inc.
Like it or not, customer experience begins with the first click to one of your digital properties. A story begins in the mind of your website visitors, Facebook fans, Twitter followers and blog subscribers and it’s crucial to actively participate in that narrative in a meaningful way. You’ll never control everything but if you can… [Read More]
The post Simple Content Strategy to Improve Customer Experience, Leads and Sales appeared first on Kruse Control Inc.
Content and social media have always been my core focus in digital marketing and the combo of the two drives my inspiration. After nearly 6 years of writing this blog (and consuming thousands of posts on the subject), I’ll admit that I’m guilty of certain assumptions. We all know what happens when we assume and I… [Read More]
The post We Have to Do Better Than This With Content and Social Media appeared first on Kruse Control Inc.
There are times when, as a business owner or marketer, you may feel like you don’t know which way to turn for content ideas. Panic sets in and soon you find yourself being chased by that big, ugly monster called discouragement. The one thing that’s pivotal in your marketing strategy is quality content and many… [Read More]
The post Lost for Content Ideas? 5 Tactics to Keep You Calm and On Track appeared first on Kruse Control Inc.
