Facebook marketing done right communicates your brand’s core message and personality, attracts and engages your target customers, and drives leads to your website. But too often, businesses jump onto Facebook without a plan or a clear idea of what success really means for them. We’ve all heard how planning improves any endeavor and marketing is… [Read More]
The post Top 8 KPIs (Key Performance Indicators) of Facebook Marketing appeared first on Kruse Control Inc.
What are your Social Media goals? Setting goals greatly increases the chance you’ll achieve them…but many businesses jump into Social Media without even the thought of what their goals are. Some bring their goals to the table with wide-eyed enthusiasm but get attached to problematic tactics they think will solve their challenges. When things don’t… [Read More]
The post 5 Common Challenges Solved with Targeted Social Media Strategy appeared first on Kruse Control Inc.
Every business struggles with website and social media content. Some struggle more than others but let’s face it, online marketing evolves at such a rapid pace that it’s difficult just to keep up. In the end, it’s how well the business’ marketing system works (or doesn’t work) that delivers the best results. The cornerstone to… [Read More]
The post 3 Types of Employee Engagement for Successful Online Marketing appeared first on Kruse Control Inc.
A Social Media Manager’s job is really a 24/7 gig. It would be nice to shut off the spigot sometimes but customers want what they want, when they want it. In social marketing, so many components need to come together to achieve results and managing it all can be overwhelming. Time management is crucial so… [Read More]
The post 7 Time Management Tips for Social Media Managers appeared first on Kruse Control Inc.
Modern marketing requires thoughtful architecture – complex and carefully designed structure of how to attract target customers, build trust, generate leads and eventually close sales. The specific components that constitute a modern, winning marketing team are too often deemphasized. Strengths and weaknesses are overlooked for the sake of speed or lack of a plan. In your… [Read More]
The post 8 Vital Starting Positions for a Modern, Winning Marketing Team appeared first on Kruse Control Inc.
Providing great content earns you the right to promote your product. Successful content marketing leaves the reader saying, “This was written specifically for me.” The web is driven by content and if your business isn’t reaching customers in this way, there’s a good chance you’re not reaching them at all. I was interacting with a… [Read More]
The post 10 Guaranteed Ways to #Fail at Content Marketing appeared first on Kruse Control Inc.
Every salesperson (and their boss) wants to sell more. The opportunities available with social media are vast, however, to leverage social media successfully and turn it into a referral engine takes deliberate action, consistency and perseverance. Social selling works, but only if you work it. Social Selling as Urban Legend I’ve been seeing and participating… [Read More]
The post What Social Selling Actually Is…and What It’s Not appeared first on Kruse Control Inc.
A brand is a reason to choose. We live in a connected world. The act of deeply examining the people and businesses we buy from is a common occurrence. Sifting through the noise and nonsense isn’t easy and those brands who pilot their customers through the maze, ultimately provide them with a reason to choose them… [Read More]
The post 15 Ways to Wreck Your Personal Brand, Fail at Social Selling appeared first on Kruse Control Inc.
One of the challenges for business owners and marketers is coming up with enough relevant content that customers either need or want to engage with. Taking a collaborative approach to these challenges often produces outstanding results and you’ve got your best “brand experts” at your finger tips. Employees possess the knowledge your customers need and… [Read More]
The post 7 Steps to Engage Employees in Content Creation appeared first on Kruse Control Inc.
Average businesses have wishes and hopes. Confident, successful businesses have goals and a plan. I was speaking to a large group of business owners and marketers recently on ways to get traffic, leads and sales with social marketing. One of my first tips talks about planning and goal setting. When I went around the room… [Read More]
The post The One-Two Punch to Sidestep Failure in Social Marketing appeared first on Kruse Control Inc.
