Things can seem so complicated when it comes to attracting target customers through online marketing. You hear about new techniques and tools, all the shiny new objects available to get more traffic, more leads and more sales. It gets overwhelming sometimes, especially when you travel down the wormhole looking for the next best idea or… [Read More]
The post 3 Basic Content Strategies to Earn Customer Trust appeared first on Kruse Control Inc.
When I was younger, my grandmother used to say, “In social situations, never discuss politics, sex or religion.” That sage advice has stuck with me like a mantra through every off-site business meeting, networking event, backyard BBQ and even all those company Xmas parties. It’s a simple acumen, without a lot of adornment, so perhaps… [Read More]
The post Has Civility Lost Its Way on Social Media? appeared first on Kruse Control Inc.
A report out this week shows that 87% of customer Facebook messages are ignored. Many customers will turn to Facebook and other social media when issues arise, expecting to be heard. Just like the phone or email, social customer service may be the preferred channel your customers use to correspond with your business. How equipped are… [Read More]
The post Social Customer Service: Ignore Your Customers and Lose Sales appeared first on Kruse Control Inc.
What do you want your customers to know about your company? We’ve all been subjected to thundering advertisements and they just don’t ring true anymore. No matter how loud you get, there’s always someone louder. Can you advertise price? Sure, and there’s always someone who’ll undercut you. The only real and lasting expression left to… [Read More]
The post 6 Ways Employees Are Key to Online Marketing Success appeared first on Kruse Control Inc.
Things happen. We get up everyday and expect smooth sailing but the truth is, most days, things happen. Personal branding is the work you do to insure that when things happen beyond your control, your primary message of value stays intact. If you were faced with a situation beyond your control that affected not one… [Read More]
The post What Dave Grohl’s Broken Leg Teaches Us About Personal Branding appeared first on Kruse Control Inc.
Getting off the sidelines and into the game of social media marketing is no easy task. I see some businesses embrace social media and online reputation management, but there are many more who sit on the sidelines. My experience in the last 6 years has shown me that one of the reasons business owners steer clear… [Read More]
The post 10 Tips for Dealing With Social Media and Online Reputation Attacks appeared first on Kruse Control Inc.
Businesses evolve. Customers evolve. Social Media and online marketing evolves. So why are there so many businesses who are acting like it’s 2011 when in comes to their social marketing tactics? Given that we’re in an accelerated environment with nearly every industry discovering that the status quo doesn’t get the job done anymore, it’s prudent… [Read More]
The post 6 Time-Wasting Social Marketing Tactics to Give Up Today appeared first on Kruse Control Inc.
As your business adapts to social media marketing, it’s crucial to not disregard that part of social media known as online reputation management. While the term “social media” can mean many different things, it boils down to a digital acknowledgment of what your customers think about you. That feedback can appear on any social channel… [Read More]
The post “I Hate Yelp” and Other Afflictions Hampering Your Online Reputation Management appeared first on Kruse Control Inc.
Social media success can mean many different things to many different people. Some think it’s all about how many “likes” or followers you’ve accumulated. Some think it’s posting benign messages that push products (but actually never get anyone’s attention). Truth is, social media success, at least for small and medium size businesses, means converting fans/followers… [Read More]
The post 12 Strategic Questions to Answer for Social Media Success appeared first on Kruse Control Inc.
How would you define a perfect Facebook post? It’s surprising how many businesses and their marketing partners have a hard time articulating the answer to that question. A client of mine, RC Lacy Ford Lincoln Subaru, recently posted what I believe to be a perfect Facebook post and I’m going to tell you the reasons… [Read More]
The post Anatomy of a Perfect Facebook Post appeared first on Kruse Control Inc.
