“Social Selling expands on the age-old basics of getting to know your customers and meeting their needs.” ~Jon Ferrara, CEO, Nimble Today, customers not only have a choice, they have a voice. Only 33% of buyers trust what the seller tells them. However, 92% trust what another buyer tells them. What kinds of stories are your… [Read More]
The post Social Selling: 3 Must-Haves and 6 Right-Now Actions for Success appeared first on Kruse Control Inc.
Let’s face it, this monumental shift away from spewing propaganda about products and services to people who don’t know you and towards connecting and engaging your target customers is very challenging. After all, while what you sell may be awesome, it’s why you sell it that brings buyers to you. The ONE thing you can differentiate yourself […]
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Back when social media was catching fire like a gas station in a Michael Bay movie, everybody wanted a piece of the action. Thousands of “social media experts” showed up promising rainbows and unicorns to businesses in search of a way to connect with their target customers. Social media gave smaller businesses do-it-yourself marketing. Larger […]
The post Social Media In-House or Outsourced? The Positives and Negatives appeared first on Kruse Control Inc.
Social Media and personal branding are like peanut butter and jelly. Sure, you can have one without the other, but why would you…ever? Whether you’re a CEO of a large company, an employee at a small local company or somewhere in between, you are representing yourself when you’re online. Everything you say and do speaks […]
The post Social Media and Personal Branding: Think Before You Post appeared first on Kruse Control Inc.
When I say Social Media, what comes into your mind? Social media is an all-encompassing term that means different things to different people. For local business owners, social media marketing’s end result should be to generate leads. However, many are under the impression that posting and sharing is all you need to do. To the […]
The post 3 Crucial Plays to Cover ALL Your Bases in Social Media appeared first on Kruse Control Inc.
By now, you’ve heard that in order to be found and seen online, your business must provide quality content for search engines and social media to attract your target customers. A lot of businesses stop here because the idea of a blog just seems like too much work. Tapped resources, lack of ideas for business […]
The post 6 Content Ideas for Business Blogs to Wipe Out Overwhelm appeared first on Kruse Control Inc.
Social marketing success can often be elusive. It’s tricky because many business owners don’t truly know what success looks like or how to set things in place to be successful. While there’s no magic bullet, a purposeful action plan can certainly clear the roadway of any unnecessary debris. Keeping the useless noise out of your […]
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Just like everything in life, there’s a right way and wrong way to do things. When you’re searching for the right way to respond to negative reviews, the challenge is knowing which is right and which is wrong…and when and how to take that next step. Being savvy with responses to online reviews is an […]
The post The Right Way and The Wrong Way to Respond to Negative Reviews appeared first on Kruse Control Inc.
Content marketing without strategy is like a potato trying to whistle. Content is what drives everything in online marketing today. Successful marketing (and advertising) requires quality content. What is quality content? It’s information your customers need in order to develop expectations and inform their buying decisions. The new season of Veep just started on HBO. […]
The post Is Your Content Marketing Just Noise-Shaped Air? appeared first on Kruse Control Inc.
Nothing feels better than purging old ways and old stuff. But, it’s not always easy. In the end, we know it’s good for us but sometimes the journey isn’t comfortable. Springtime is the optimal season to take an assessment and get rid of all things that aren’t serving you. That includes your social media marketing and […]
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