Dealerskins, a division of Dominion Dealer Solutions and a provider of online auto solutions, revealed its new group director of search and analytics on Thursday.

Assuming the post is Ryan Pryor, who becomes a member of the management team for Dealerskins and XIGroup.

His duties include heading up a team of search-engine optimization/search-engine marketing specialists as well as helping in product development for both companies by conducting analysis on relevant industry data and emerging trends.

“Gaining customer insight will be a critical piece of our research and development process,” Pryor noted. “My team’s goals will include interacting with customers to provide optimized digital marketing strategies.”

He added: “Through analysis of the marketplace and staying ahead of the latest technology, we will recommend the best tools and resources to provide a higher ROI for our customers.”

Pryor’s experience in the search and analytics arena includes time as a consultant with national accounts in various industries, including the automotive segment.

“We’re excited to have Ryan on board to drive our search and analytics efforts,” stated Joe High, general manager for Dealerskins and XIGroup. “With expertise in search engine marketing and analytics for both B2B and B2C companies, he brings a unique perspective and understanding regarding search and how to positively affect our customers’ bottom line.”