By: Devon Hudson

Have you noticed that Facebook has changed over the last few years? The most recent addition of a timeline page has provided us with a unique branding opportunity. Here are a few tips on how to create visual interest on your Timeline Facebook page.

1.The Cover Photo:

One of the most noticeable changes that comes with the Facebook timeline is the cover photo. With the cover photo as the strongest visual on the page, we can use this to extend your brand visually. Unfortunately Facebook has a whole host of rules for the cover photo, including “No promotions, coupons, or advertisements.” So while the cover photo cannot be used to promote specific special offers, it still stands as the biggest and most noticeable visual on the page.

2. Profile Picture:

The profile picture is a square image at the bottom left of the cover photo. This is a great tool to use as an icon and extension of the cover photo: It’s important to keep the profile picture consistent with the cover photo, because the profile picture is attached to all posts made on Facebook.

3. Highlighting Posts:

Along with the cover photo, Facebook has added an improvement to the way you make a post. Before the change Facebook users could view all posts in chronological order. Now Facebook has offered page administrators the ability to highlight specific posts by clicking the star icon in the top-right area of the status box. When you highlight a status, it takes up two columns in your timeline. This gives a new sense of organization and customization to the Facebook wall as well as providing a place to promote special offers or sales events (considering you can’t in the cover photo).

By using these tips, you can use Facebook’s timeline as an opportunity to visually brand your page.