Potratz, an award-winning advertising agency located in Downtown Schenectady, will be holding a ribbon cutting ceremony with the Chamber of Commerce on March 28, 2013, to celebrate the renovation of their newly acquired property. The ceremony will begin at 4 pm, and guests will be invited to tour the facility, and enjoy entertainment, wine and refreshments.

At the end of last month, Potratz held an open house to unveil the stunning renovation of the property at 31 Lafayette Street in Schenectady. Attendees witnessed the renovation that stayed true to the original architecture, while modernizing specific elements to bring it up to date, keeping it in the line with the company ethos: respect the traditional but constantly delve deeper into new technology.

After the ribbon cutting, attendees are invited to take a tour of the new locale. Upon entering they will see the first floor’s open floor plan sporting color-drenched walls, and facets original to building including a freight elevator and an oversized metal fire door, which was used to separate the pressroom from warehouse and office space. New additions include energy efficient lighting that mimics natural sunlight, two sound studios and a video studio.

“We’re really excited about this opportunity to work with the Chamber of Commerce to announce our completely renovated building. Schenectady County is a thriving area with the potential to achieve great things. The town and the county support small business and because of that, we have been able to grown and expand exponentially,” said Paul Potratz, COO and founder of Potratz.

Potratz Partners Advertising is a full-service automotive advertising agency specializing in digital marketing. The agency was founded in 2003 by Paul Potratz in Schenectady, NY and received a Dealer Satisfaction Award from Driving Sales for Search and Behavioral Marketing every year since the award’s inception. Paul has been featured in The New York Times, The Wall Street Journal, NY Post, and CBS and has been a featured speaker for NADA, Driving Sales, Auto Dealer People, Dealer Elite, and Automotive Digital Marketing. You can see Paul every Tuesday on the Think Tank Tuesday series available on iTunes.