What can you buy for $1 billion? Well, if you’re Mark Zuckerburg you can by Instagram, the widely popular photo-sharing app. The acquisition, which Facebook CEO Zuckerberg announced is expected to close later this quarter, and will offer new experiences for users to share beautiful mobile photos with others based on common interests.

According to reports, Facebook plans to keep features within the Instagram app that allow photos to be published on other social networks, and the ability to have followers and follow people who are not necessarily your Facebook friends. Instagram, which launched its iOS app in October 2010, was recently added to the Android network, and has become a hit with both professional and amateur photographers.

Social media has become an increasingly important tool within automotive advertising.  This new development could mean big things for dealerships who use either or both of these popular platforms, allowing for greater ease of posting interesting content and allowing that content to have a longer viral lifespan across more platforms.

Does your dealership use Instagram? Will this acquisition change how you view your social media strategy?