The 15th Digital Dealer Conference & Exposition announced that, Paul Potratz, founder and COO of Potratz, headquartered in Schenectady, NY, will be speaking when the conference meets October 15-17 at The Mirage in Las Vegas, Nevada.

Paul’s topic, “5 Things You Can Do This Week to Increase Leads and Sales” is slated for October 16, 2013, at 9:30-10:20am, and will take attendees step by step through website edits in order to showcase a conversion increase of 0.378% to 9.89%.

Paul is very excited to be a part of The 15th Digital Dealer Conference & Exposition and looks forward to helping dealers with their online advertising strategy. Paul stresses the need to embrace change and keep on top of the latest digital trends in order to increase both leads and sales.

For more information on the 15th Digital Dealer Conference & Exposition, click here. For additional information on Potratz, or to receive announcements of future speaking engagements, click here.