SCHENECTADY, NY- Last month, Potratz, the industry leader in digital automotive marketing located in Downtown Schenectady, releases Version 8 of their website platform. The enhanced platform builds new features such as multiple video integration on “every last page” on top of an already advance user interface, enabling the platform to increase conversions and ease navigability.

In the beginning stages of the platform’s creation, Paul Potratz, COO of Potratz, sought a different approach to its design. He offered, “Think about a new sales member. They don’t feel like they’re making a sale unless they’re talking. That’s what other platforms do.” Instead, Potratz believes in the power of listening to the consumer by tracking their website interactions. “By utilizing mechanisms to lead visitors through the sales funnel, our website is listening; we are listening.”

Among the updates includes website and homepage sliders that utilize video content based on post-click analysis. The Potratz web team has also amped up the already-robust analytics dashboard, which gives clients the ability to view data on all devices including mobile phones, tablets, and desktops. Moreover, the dashboard precisely indicates which specific vehicles have the highest viewer interest. With access to every aspect of a site at one’s fingertips, the updated platform minimizes maintenance time, leads to increased customer satisfaction, and helps boost conversions. By taking the time to “listen,” Potratz aims to provide a unique and engaging web experience for dealers and visitors alike.

Potratz is a full-service automotive advertising agency specializing in digital marketing. The agency was founded in 2003 by Paul Potratz in Schenectady, NY and received a Dealer Satisfaction Award from Driving Sales for Search and Behavioral Marketing every year since the award’s inception. Paul has been featured in The New York Times, The Wall Street Journal, NY Post, and CBS and has been a featured speaker for NADA, Driving Sales, Auto Dealer People, Dealer Elite, and Automotive Digital Marketing. You can see Paul every Tuesday on the Think Tank Tuesday series available on iTunes.