By: Rob Morton

There’s no customer as valuable as a loyal customer. Bring them in to your dealership’s service, parts and collision departments, and they are certain to stay with you when it’s time for their next vehicle purchases.

Search Engine Marketing is a great way to reach the casual customer, and get them in the door. Promote your fixed operations department at a cost that is far more competitive than broadcast and cable, using a Video Pre-Roll Campaign.

Video Pre-Roll is a great way to promote your dealership’s latest special on oil changes to customers in your market. While potential customers are watching video content on YouTube, reading the news on their local paper’s site, or checking the weather, your 15-second video ad can be playing as a part of their online experience. A creative video pre-roll with a good call to action and a competitive offer can help your dealership’s SEM campaign convert the unsuspecting YouTube viewer into a valued customer. You will be encouraging click-throughs to gain access to information on tires specials, while continuing to promote your brand to a qualified audience through measurable impressions.

While you will generate clicks over to your website and conversion page, it is best to place bids for Video Pre-Roll campaigns per thousand impressions. What this does is guarantees that a larger majority of the audience will see your message even when they are not actively researching where to buy a new set of tires.

Video pre-roll should be a part of your overall search engine marketing approach. SEM campaigns are effective because of their ability to target an audience based on relevancy by using keywords specific to your video pre-roll campaigns.

Video Pre-Roll is just one portion of a multi-faceted approach to internet marketing. If you’re looking into ways to incorporate an SEM strategy at your dealership, then I invite you chat with us on our website.