Daily processes and industry standards are constantly changing and growing, therefore continuous training is an important aspect of any company. Keeping up-to-date on the latest trends and opportunities provides employees the chance to always be learning, and allows the company to stay a step ahead of competition.

Digital Marketing is an arena in which this fact is always true. The utilization of the Internet in marketing has grown in volumes since it was first introduced and it does not appear to be slowing down anytime soon. There is something new to be discovered every day, the possibilities for digital marketing are never ending, and the opportunities available to us as a company to improve are endless. In order for a company like Potratz to stay in tune with the latest digital marketing developments training is a constant necessity.

The department heads at Potratz have made it a top priority to ensure that every team member is highly trained not only on how to do their own job, but to know how that job fits into the bigger picture of a client’s marketing strategy. Whether it is in the field of SEM, Social Media, Video Motion Graphics, Graphic Design or Account Management, at Potratz information is offered as a training session and is open to the entire company. Every Thursday at noon the Potratz staff gathers in the conference room for a Leadership-led meeting focusing on team improvement. Recently, during our weekly Leadership meeting, each employee was asked to list five aspects of their daily job requirements and state whether they felt a coinciding training session would be beneficial to both them and other team members.

Based on the feedback received from team members, the next month at Potratz has been filled with daily training sessions on the topics requested. The training sessions will cover all scopes of work within the company ranging from “Industry Terms and Concepts” to “Proofing Graphics and Video”. No matter what department an employee works in, they have each been encouraged to attend any and all sessions that they would find interesting or helpful for their own personal scope of work.

The more we can each learn about our own jobs, the jobs of our colleagues and the industry within which we work, the more efficient and effective Potratz will become.