Upon opening the Apple.com website today, you will be greeted with the words “Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will be forever the foundation of Apple.”

Steve Jobs was indeed a visionary. He was a man who constantly developed new ideas and successfully pushed the envelope time after time. The first Apple’s computer was introduced January 24, 1984 and, I feel as though I speak for many when I say they have certainly continued to influence our culture. For starters, the words iPod and iPhone are now household names.

Whenever I used to think of a Mac, I would picture myself as a 16-year-old trying to do a high school forensics assignment on an old Mac without a clue as to how to use it. But here I am years later, and the word Mac has become an integral part of my vocabulary. Today with the breaking news of the death of Steve Jobs, Apple’s former CEO and co-founder, I take a moment and look around the office here at Potratz, where Apple technology surrounds me; it is an essential part of our business.

Here at Potratz we use Apple technology to offer your dealership the best of our traditional and full service advertising programs. Our graphics department isn’t the only group that depends on the reliability of Apple products; they are embraced by every employee. Our video department uses Final Cut Pro, an Apple software package, for developing television advertising to help promote your dealership.

Many of Steve Jobs’ inventions affect the way we do business today. Even if you don’t own a Macbook , iPod or an iPad, there is no doubt something in your professional and personal life that has been touched by the genius of Steve Jobs. If you’ve ever received a phone call from Potratz, it was probably made from an iPhone.

Potratz prides itself in following the same innovative and forward thinking philosophy as Steve Jobs and thanks him for his many years of inspiration.