marketing Archives | Auto Remarketing

Explaining lead deterioration & performance-based marketing for dealerships

We continue our episodes of the Auto Remarketing Podcast originating from the Live Stage, which was sponsored by SYCN Auto Logistics, during the Used Car Industry Summit in Miami this spring.

AutoWeb / UsedCars.com president and COO Dan Ingle tackled a part of the dealership business that’s frustrating managers and their sales staffs. Why have leads deteriorated so significantly?

Along with offering his explanation for the situation, Ingle explained what performance-based marketing is and how it could provide a solution .

SPONSORED EPISODE: 1-on-1 with CEO of COOPABLE

During this spring’s Auto Intel Summit, Cherokee Media Group’s Bill Zadeits spent time in the event’s expo hall to have a conversation with Mark Baruth, who is CEO of COOPABLE, a management company ensuring dealerships capture all their advertising co-op funds.

In this special sponsored episode of the Auto Remarketing Podcast, Baruth shared COOPABLE’s journey so far and how it can be a valuable resource for dealerships of all sizes.