Winning in the Age of Gen Y

Learn how Gen X and Gen Y shoppers shop online and how the traditional buying funnel does not apply to their decision-making process. Our recent groundbreaking study provides unique, proprietary insights into how and why today’s 20-30 something car shoppers behave online. Develop a more successful online strategy for appealing to and converting this critical yet elusive demographic as well as gain an understanding of the cutting edge digital performance management system to take your performance to the next level.
 

Speaker:
Patrick McMullen
Vice President of MAX

Listeners will learn how to:

• Identify how consumers in their 20s and 30s are shopping online and how their patterns differ from the traditional buying funnel
• Determine the driving factors behind younger shoppers’ buying patterns
• Increase your web presence to attract younger car buyers.
• Drive more online traffic for the same spend by using cutting edge digital performance management strategies.