AutoGravity has added another finance company to its online auto financing platform.

Thanks to the partnership with Global Lending Services announced Tuesday, AutoGravity will have another lending option to offer its customers.

Global Lending Services, meanwhile, will be able to utilize the AutoGravity platform to reach more potential customers digitally.

“Every month, over 100,000 new users download the AutoGravity app so they can buy and finance their next car with smartphone simplicity,” AutoGravity founder and chief executive officer Andy Hinrichs said in a news release.

“Our partnership with Global Lending Services helps ensure that car buyers across the nation have access to multiple finance offers in minutes, anytime and anywhere they want,” Hinrichs said.

AutoGravity’s platform allows consumers to use the smartphone to connect with auto lenders and dealers based on their needs.

Shoppers use the platform to select a vehicle (by make, model and trim), find a nearby dealer that has that car and apply for financing. They receive up to four personalized finance offers from which to choose, then take that to the dealership to close the deal.

Bill Nemecek, who is the senior vice president of marketing and sales at Global Lending Services, said: “As we look to improve consumer experiences while increasing the value we deliver to car dealerships, partnering with AutoGravity makes perfect sense. Alignment between car shopper and car dealer motivation is strong.

“Car dealers are looking to streamline the car buying process and reduce the time it takes to deliver cars to customers,” he said. “Likewise, as more car shoppers look to technology to provide easier and convenient car purchasing options, the rapidly growing digital avenue places access to car purchase and finance offers in the palm of their hand.

“Our partnership with AutoGravity positions us to reach these shoppers, help them with financing, and guide them to dealerships who can deliver on this value proposition through state-of-the-art technology.”