An executive who previously was with a member of the Cox Automotive family of companies now has a leading role with a division within KAR Auction Services.

According to a news release distributed on Wednesday, Preferred Warranties (PWI) announced the addition of Allison Marley as the company’s new vice president of sales. In this role, Marley will lead the PWI sales and training team, interact with key customers and partners and activate the national sales structure through her team of six regional sales managers.

“Allison is a dynamic and strategic leader who will accelerate and revolutionize PWI’s sales strategy,” PWI president Edmund Field said. “She has the vision to create and execute momentum in existing markets and launch strategy for new market expansion.

“By developing and empowering the sales team, she will drive revenue, increase market share and achieve company growth metrics,” Field continued.

Marley has more than 15 years of experience in the automotive industry. Most recently, as senior director of performance management at NextGear Capital, she pivoted the company’s business methodology from a transactional sales process to a consultative sales approach. Her background also includes marketing, operations, sales, and financial management positions for several automakers, including Ford, General Motors, Mercedes-Benz and Toyota.

Established in 1992, PWI offers extended service contracts to more than 3,000 independent dealers. With a full menu of service contracts and extensive coverage levels, PWI products are designed to drive high levels of confidence, value and revenue for partner dealers.

To supplement these product offerings, PWI provides service and training to assist dealers selling these products, which in turn can create value and enhanced satisfaction for their customers.

For more information, visit www.warrantys.com.