Cardone Automotive Resources has hired Jeff Bounds as head of automotive, noting that Bounds will continue the company’s focus on operational consulting, lead generation tech, people development and digital services.

Bounds will build on company leader Grant Cardone’s work in offering dealership sales and service tools.

Bounds said his goal for the partnership is for its automotive partners “to win big with the solutions we provide.”

His 25 years of experience includes work in auto industry sales, marketing, and training. That work includes senior leadership positions for companies such as Dominion Dealer Solutions, InteractiveTel Inc., and CallRevu.

From the ground up, he has built various e-commerce divisions and marketing plans. That work includes a nationwide sales and training partnership with Nissan North America.

Grant Cardone described Bounds as “a true pro.”

“I am looking forward to seeing him contribute to delivering our Cardone best-in-class automotive solutions to our loyal clients,” Cardone said in a news release. “He has an impressive track record of generating multimillion-dollar sales growth and expanding revenue streams while providing five-star customer service.”

Bounds said, “I’m excited to lead Cardone Automotive Resources because of the strength of the Grant Cardone brand and his powerful automotive sales insight and experience.”

He continued, “We are more committed than ever to impact our clients’ businesses in an age when many dealerships are struggling to keep pace with rapidly changing technologies and thus the rapidly changing customer.”