CarGurus is now a certified vendor in Jaguar Land Rover Retailer Marketing Program, making the online car marketplace a top recommended option for the automaker’s dealers for listings, search engine marketing and co-op programs.

Jaguar Land Rover dealers can now tap into 100-percent co-op program reimbursement on all CarGurus products, with the reimbursement program being run entirely by CarGurus and the automaker – meaning dealers don’t have to make submissions.

Additionally, JLR dealers receive a free 30-day trial of CarGurus Enhanced Listings. And those already utilizing CarGurus listings products can sign up for the company’s SEM Plus tool for a lower price during the first 90 days of the subscription.

“We are thrilled to be partnering with CarGurus for this new Retailer Marketing Program,” Joseph Torpey, Jaguar Land Rover North America’s director of national remarketing, said in a news release.

“This relationship will offer participating Jaguar Land Rover retailers the ability to reach a higher number of in-market car shoppers and showcase the value of each brand’s vehicles,” he said.

Added Marty Blue, CarGurus’ senior vice president of business development: “CarGurus’ industry-leading technology gives dealers the tools to fully optimize their multi-channel marketing strategies in order to reach consumers throughout the shopping journey.

“We’re excited to partner with Jaguar Land Rover to offer their dealers first-class listings and SEM services and provide a more streamlined co-op program designed to make reimbursement easier for dealers,” she added.