A partnership between a hiring and talent management company and an automotive marketing services company could be a big step to helping solve what is said to be an automotive industry-wide problem: employee retention.

Hiring and talent management platform Hireology has partnered with automotive marketing services company Maritz to help dealers identify the best candidates for important dealership positions, hire top talent with greater speed and confidence, and manage onboarding through the use of training, communications, incentives, recognition and other performance improvement tools.

The companies announced the partnership at the Future of Automotive Retail summit, presented by Maritz, in Naples, Fla.

Hireology recently released a new recruitment CRM platform for the automotive industry. The company says it powers recruitment marketing and hiring for one in six U.S. dealers. Dealers who tap into a multi-channel recruitment marketing strategy drive 10 times more quality applicants than job boards alone, according to Hireology data.

“Through this partnership, we are excited to help dealers overcome the challenges of today’s competitive hiring market, attract top talent across roles, follow a proven hiring process and manage employees post-hire,” Hireology co-founder and chief executive officer Adam Robinson said in a news release. “Maritz is in the people business and has partnered with automotive manufacturers and dealers for more than 65 years to motivate, educate and engage teams to higher levels of performance. Our partnership brings together two retail automotive industry leaders to help transform the people side of the business.”

Maritz Automotive vice president of sales Terry Erwin said the partnership allows the companies to turn the employee-retention problem into a competitive edge for dealers struggling to attract, engage and retain employees.

"It fits really well with our belief that, even with all of the disruption facing the auto industry, managing human capital — getting the most out your employees — will be the difference between success and failure," Erwin said.